How many of you think this way? Let me repeat my question, is getting top positions about more hits to your website? I guess all will answer in YES, but the truth is a bitter reality, thanks to “Google alert”.
Getting King’s place doesn’t mean more Money!
In the same manner getting top positions doesn’t mean more hits to your website, when a website comes at top place in search engine, what it shows? It has three things to show, page title, description and website address. Site title and description help searchers to motivate (to visit) or reluctant (to leave).
Hard to justify with different Industries every time
It takes years to understand one business properly, how can one expect from SEOs should understand all industries? YES, SEOs understand their JOB very well, most SEOs understand the common sense of business.
To Understand clients’ industry/business and its term is just like giving them the best outcomes, it will not only help to communicate with Clients but this way SEOs can help them in correct direction.
Why to Thanks Google Alert!
Google Alert is a very effective utility of Google, it tells us about which websites are hits with search keyword phrase/s, it really helped me knowing the fact that not all top ranked website/s are hits, it’s about the best description tag that turns searchers to click on that website/s, it doesn’t matter where website/s ranked, you can experience it by yourself, http://www.google.com/alert is a free service, create your alerts and whenever you get alerts, try to search with those mentioned keyword phrases and see the position of the hit website/s.
How important is Description Tag?
Description tag can turn searchers to be visitors, so you can guess how important description tag is! Bringing websites to top positions require a lot of things including healthy content, good link popularity, easy navigation, logical site structure, clean html and relevant title/description tags.
SEO efforts are not just to bring websites to top, bringing website to Top is just one of the elements of SEO efforts. A SEO involvement is the 2nd heaviest involvement than website owner.
Understanding Clients Business…
- Understand clients target audience and market
- Select the best keyword phrases according to product/services, keeping target audience in mind
- Focus on the most relevant keyword phrases
- Re-check all keywords by “Reverse Engineering Process“, either the selected keyword phrases give the exact traffic your clients require or not
- Write “Title”, title belongs to keywords, try to include relevant keyword phrase within the limit of 60 to 70 Characters
- Write “Description Tag“, description tag is very important bringing traffic and converting visitors into customers, it belongs to products and services, write is according to products and services, it has to be central idea of the page and site
Motivate SE Searchers!
Searchers are never the less important than Visitors, it’s easy to motivate visitors than searchers, a visitor visit a page but a searcher view collectively not more than four lines of title, description and website address.
Do you know?
- Who your searchers are…
- What they must be looking for…
- What description your website is showing off after search…
- On Which page your searchers are directed…
If you still miss some answers of above mentioned questions, you should be able to find out all, after knowing all answers, you can easily motivate your searchers to hit your website.
About The Author
Wahid Qazi is a Researcher, SEO, Trainer, Speaker and Author, specializes in branding and promotion, pioneer of SEO industry in Pakistan, and has trained dozens of quality SEOs.
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Why and how much Google is Getting Important, either you are Businessman, Doctor, Engineer, Software Professional, SEO or Housewife, you tend to google every time. Google is more or less an integral part of our online life now. Google has become the biggest brand on internet, it’s still a seven year old kid and has surpassed young and healthy fellows like Microsoft and Yahoo!
Google Means the World!
Google means everything for almost everybody, you ask from it, it’ll serve you with the best. Google People intent to capture all World’s Information at one single platform, one can guess how big they aim to be! Thought Google hasn’t get 10% of its Goal but still it’s the Biggest Online Database. It serves to everybody including Businessmen, Visitors, Professionals and Competitors as well.
- To Visitors: Google is their Genie, which can serve them anything they want without spending any penny.
- To Business Owners and Advertisers: Google is their God father, which provides them immense quality traffic every moment.
- To Competitors: Google is their Teacher, which sets new Trends, it’s competitors try to follow the same way as it does, try to learn from Google.
Google Loyalty!
Google is basically a Search Engine that has built enormous Loyalty with its Visitors through its consistent quality, reliability, innovation and simplicity. Whatever Google is going to experiment, people already trust that it’s going to be big and very reliable. That’s why thousands of people get dependent on Google.
Google to Follow!
Well, it’s not easy to follow Google’s way, because Google always believes on Research and Innovations, how can it be restricted to Search only? It had started Testing and Launching New Services and Tools for better user Experiences. Its BETA Launched Services and Tools got Mega Success and surprised big players like Microsoft and Yahoo!
Secret of Google Success!
David C. Drummond, Google’s Vice President, Corporate Development, according to him there are four factors as the key to Google’s success:
- Technology: Along with its innovative approach to page ranking, Google is a purpose-built hardware company, building all its own servers from components it buys directly for their manufacturers. According to Drummond, Google now operates the world’s largest distributed computer system.
- Business Model Innovation: By perfecting the nature of targeted ads, Google not only has created a highly effective revenue generator, it has produced what it hopes to be a better experience for its users. It is Google’s goal to make their targeted ads at least as relevant and useful to users as the search results themselves.
- Brand: According to Drummond, a European study recently determined Google to be the number one most recognized worldwide brand. Indeed, Google has become a verb (“I can’t wait to get home and Google him”) which poses real challenges to a company seeking to protect the strength of its mark.
- Focus on the User Experience: Product decisions at Google are driven by optimizing for the user experience first and for revenue second. The folks at Google firmly believe that the better the user experience, the more easily money will follow.
Google Info
The Google name was chosen to represent the gigantic amount of material available on the Web. It comes from “googol” the number 1 followed by 100 zeros.
For more http://www.google.com/intl/en/about.html
Google History
Google was created by two Stanford students, Larry Page and Sergey Brin. In 1996, they developed BackRub, a search engine that analyzed the “Back Links” the number of web links that pointed to that page. With an investment from Andy Bechtolsheim, a Sun founder, and others, Google Inc. was founded in September 7, 1998.
For more http://www.google.com/corporate/history.html
Google Tools and Services
Google has launched dozen of Desktop and Web Tools and Services, though majority of services and tools are still beta but they are very effective, here is a list of google tools and services http://www.google.com/intl/en/options/
About The Author
Wahid Qazi is a Researcher, SEO, Trainer, Speaker and Author, specializes in google optimization and promotion.
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Three Pronged Google’s Jaggar Update was the scariest of all Google Updates so far, it’s the longest period update and affected almost all websites specially those on competitive keyword or phrase. Majority of SEOs and Website Owners dislike this update, since they had to change their strategies.
I personally like google not only because of its volume and popularity but for its continual efforts to improve and maintain search engine quality of results. In search, google always comes with new and innovative ideas. Here is a latest updates that google does recently, it’s another step toward better results.
Here is a list of elements in Jaggar Update:
- Reciprocal Link Exchange (RLE) Abuse
- CSS SPAM
- Blog SPAM
- Redirect Domains or Pages
- Pirate Sites or Matter
- Inbound Links (IBL) Repetition
- Outbound Link (OBL) Irrelevancy
- Top Domain PR Weight
- Keyword Stuffing in Alt Tags
- Hidden Text
Reciprocal Link Exchange (RLE) Abuse: is cross linking between two or more websites for building link popularity, it doesn’t matter the websites are relevant or not, they are cross linked just to improve their PG. NO more cross linking now, jaggar update has really treated RLE website badly. Bulk link renting, link farming, FFA linking and irrelevant linking are also the type of RLE abuse.
Solution: Stop RLE link building strategy. Build one way linking through partnership programs, directories relevant category listings and relevant industry portal registrations.
CSS SPAM: is that CSS, which is created for misleading search bots and visitors, playing with CSS and deceiving search engine bots is NO more worth at least with google bot, webmaster use CSS to invisible text with website visitors, invisible text or near to invisible text by any mean is SPAM.
Solution: Use CSS for better formatting not to deceive search engine bots.
Blog SPAM: is that blog which is not updated and created specially to promote website.
Solution: Make blogs and maintain them regularly, try to use your blogs as guideline or help to your business rather just promotions.
Redirect Domains or Pages: are those domains or pages which are used to forward visitors somewhere else it could be in same domain or different domain.
Solution: Don’t redirect your domain or pages unless you have restructured or updated your website. Use 301 a permanent director, if you have restructured or updated your website.
Pirate Sites or Matter: are copied sites or matter from somewhere without permission, it could be from same domain as well then it will be mirror copy that’s also SPAM.
Solution: If you can’t manage to keep fresh content then there are free content distribution websites available which provide fresh content free of cost, use content from there.
Inbound Links (IBL) Repetition: IB links are links pointing the same domain pages. If one page is linked with too many times by different positions and with different or multiple keyword or phrase, it’s considered to be SPAM practice.
Solution: One or two multiple links (one could be text based and another could be image based link) are OK to same page, don’t go beyond the limit.
Outbound Links (OBL) Irrelevancy: is linking with irrelevant websites or categories, it’s wastage of time and money to be linked with irrelevant websites.
Solution: Find relevant category related to your website and ask for placements both paid and free directories and portals available with plenty of categories.
Top Domain PR Weight: is the index or default page exists in root directory, when you type www.mydomain.com this page comes to show its content, google has started considering this page’s PR only, rest of the pages got very less consideration to google now.
Solution: Register your top domain in directories, portals to get maximum incoming links to your top domain and keep fresh content at top domain as well.
Keyword Stuffing in Alt Tags: is considered SPAM, this is a technique in which keyword or phrases are put in atl tags without considering that they are relevant or not.
Solution: Put relevant keyword or phrase in alt tags if keyword or phrase doesn’t suite then don’t try to put it forcefully.
Hidden Text: is invisible text that is kept to feed search engine rather to show website visitors. In this technique text color is kept same as back ground color, as a result text cannot be seen by human visitors.
Solution: Don’t use this technique, if you have applied it, remove it as soon as possible. Instead of keeping your text hidden, make everything visible to visitor and try to use keyword or phrase in caption, heading, sub-heading, bold or linked.
About The Author
Wahid Qazi is a Researcher, SEO, Trainer, Speaker and Author, specializes in google optimization and promotion.
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Who doesn’t want to get Top Ranking Positions in Google? 1st Page Placement in Google is NOT difficult, you need to follow Google Optimization Guidelines, and this Article has Summary of the Seven Fundamentals for Google Optimization.
Google optimization is about following Google guidelines, Google likes ethical SEO practices, those SEO practices which are to help website owners as well as Google and it has published guidelines for SEOs here: http://www.google.com/intl/en/webmasters/seo.html
Top 7 Fundamentals for Google Optimization
- Fresh and Original Content
- Clean and Validated Code
- Easy and Accessible Navigation
- Good Interlinking of Web pages
- Healthy and Relevant Incoming Links
- Domain Age and Registered Period For
- Same Contacts at Site and Domain Registration
Fresh and Original Content
Google love fresh and original content on web page, selectable content/text copy of your web page, google can’t read content on images or at pics but if your website is completely based on images so there’s a solution for you, you can use your slogan on ALT tags.
e.g.; “<img src=”image source” alt=”Search Engine Submission | Submit Your Website on 100 Search Engines With a Single Click. “>
Clean and Validated Code
Clean and validate code helps google to crawl deeply, try to put content at the beginning of your web page, ignore nesting, javascript or comments, in fact try to shorten the text format with the help of external CSS.
Easy and Accessible Navigation
Text or image base navigation helps google to read, google bot can’t read javascript, dhtml, flash base navigation, try to avoid using these practices which google doesn’t like. Keep your navigation at top or left side of the web pages, make sure to add a sitemap page which will guide web surfers and web bots to read each and every page of your website, if you have huge website then make sure to add at least all main categories’ links at sitemap page.
Good Interlinking of Web pages
Web links are like roads and streets at website, make sure all website’s internal links are text base or image base, with relevant content.
Healthy and Relevant Incoming Links
Google likes referred websites, specially referred from quality and relevant resources. The more referrer links the more top rankings. Here one thing should be remembered that one relevant incoming links is better than hundred irrelevant links.
Domain Age and Registered Period For
Google started keeping new registered domains in sandbox since April 2004, in sandbox almost all new domains kept on probationary period for 6 to 8 months, in some cases for longer period, Sandbox domains don’t get good rankings.
Google also likes to rank better to those domains which are registered for longer period like for 5 or 10 years, because whoever registered domains for longer period shows how much s/he is serious with her/his business and most probably won’t do SPAM with those domains.
Same Contacts at Site and Domain Registration
Google likes true businessmen and a true businessman doesn’t misguide his website visitors, google likes those websites which have physical mailing address to their contact pages and google compares it with that physical mailing address which is used in domain registering.
About The Author
Wahid Qazi is a Researcher, SEO, Trainer, Speaker and Author, specializes in google optimization and promotion.
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Interesting comparisons between Organic and PPC listings, everybody wants to know which is of more worth and value, I would say that both have different preposition and benefits. Here is list of elements between both organic and PPC with their pros and corns.
Organic Listings
- Long Lasting Effect
- Slow Results
- Low Cost
- Less Control Over Ranking
- More Clicks Than PPC
- No Management
- No Monitoring
- Assumption
- Gigantic Exposure
- More Text Space
- Uncontrolled Title And Description
PPC Listings
- Effect Depends On Budget
- Quick Results
- Expensive
- Complete Control Over Ranking
- Less Clicks Than Organic
- Complete Management
- Complete Campaign Monitoring
- Authentic
- Limited Exposure
- Less Text Limitation
- Controlled Title And Description
I’m sure, this comparison will help you take better decision and best use of your hard earned money, both these marketing are very effective in different scenarios, if you have big budget you must go for PPC first and also keep organic as secondary marketing for long term. If you have small budget then organic would be an excellent choice with some paid listings in directories and industry related portals.
About The Author
Wahid Qazi is a Researcher, SEO, Trainer, Speaker and Author, specializes in google optimization and promotion.
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Search engines don’t talk with websites directly, they use bots to communicate with websites, their bots come to websites and start reading the websites, whatever they read at websites they go back to search engines carrying the messages and store those messages in search engine’s database.
Search Engines are NOT Human Beings!
Search engines view websites with different prospects. They don’t have eyes to analyze beautiful colors and animations, don’t have ears to listen music and don’t have feelings to fall in love with your catchy slogans. Apart of all these disabilities they can evaluate your website better than a human being.
When you develop or going to get your website developed, what things you should keep in mind? Being website Owner you might think of website design and content, being Webmaster you might think of easy navigation and flexibility of website. You might be missing one very important aspects of search engine positioning, and that is how search engine is viewing your website?
What Things Search Engines Like at Your Website?
Good communication can increase the performance, it applies the same to search engines, if your website can communicate well enough to create good impression to search engines, your website will be facilitating with high rankings then, here is a list of elements search engines like.
- Validated and Optimize Code
- Rich Content
- Unique URL of Each Webpage
- Plain URLs
- Proper Internal Linking
- Healthy Incoming Links
- Text Based Navigation
- Neat Table Structure
- Good Directory and File Structure
- Proper Headings, Subheadings, Captions
- Title, Meta Tags and Alt Tags
- Robots.txt
What Things Search Engines Dislike at Your Website?
Take care of the elements which can hurt your view to search engines, thought each search engine has its own criteria of viewing websites but all major search engines dislike these mentioned elements.
- Broken Links
- Invalid Code
- JavaScript
- Orphan Links, Images and Files
- Under-construction Page/es
- Pop ups
- Redirectors
- IP Tracking
- Dynamically Generated Pages
- Frames
- Same Background and Font Colors
- Multi Nested Table Structure
Search engine bots crawl website with different time frame period, it depends upon how frequently your website updates? Each search engine has its own time frequency to crawl websites, now you know what things do matter to search engines, take care of them so that your website can delivery its message well enough to get top rankings.
Best of luck 
About The Author
Wahid Qazi is a Researcher, SEO, Trainer, Speaker and Author, specializes in google optimization and promotion.
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We all know how important link popularity is for better rankings in top search engine like google, yahoo and msn! In this article you’ll come to know the linking types and brief comparisons of manual submission and automated submissions.
Comparisons of Automated and Manual Submissions:
|
Automated Submissions
|
Manual Submissions
|
|
Can’t recognize PR of the Search Engine / Direct-ories/ Sites
|
Manually You can observe real PR of the Search Engine/Directories/Sites
|
|
Can’t recognize Type of the links
|
Links Type is easily recognizable
|
|
Will leave few input fields empty or wrong filled
|
Will never leave any required field empty
|
|
Will fail to recognize necessaries fields
|
Will easily recognize necessaries fields
|
|
Can’t recognize Title, Description Limits
|
Manually Title and Description Limits can be seen and can be utilized those limits very well
|
|
Can’t recognize which format keywords should be supplied, either with commas or with spaces
|
Can easily read either in which format keywords are required to supply
|
|
It’s Fast
|
It’s slow but very correct
|
|
Unreliable
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It’s 99.99% reliable
|
|
Can’t make multiple compositions according to situations
|
Manually you can compose multiple titles and descriptions to maximize the benefits of submissions
|
|
Can’t read text over images, these days search engine and directories have started putting a image with text to filter automated and manual submissions
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Text over images at the time of submission can be easily seen in manual submission and successfully proceeded to submission
|
|
Majority of the search engines and directories in their database is not validated and checked
|
Manually you can update the search engines and directories and can have record as well
|
|
They are limit to their database, they normally don’t have search criteria defined to update their database
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Manually you have no limit, the more you search the more you’ll come know about search engines
|
|
They can’t reply to the validated mail and can’t validate the submissions
|
Manually you can validate your mail sent at the time of submission from search engine or directories
|
|
Wrong data input to fields, sometimes company names or contact person are supplied to title
|
Manually you have very less chances of wrongly filled data in required fields at the time of submissions
|
After looking at the comparisons, you can easily know why manual submissions are considered to be good and recommended by professional SEOs. Don’t look at the shortcomings and a little ease in automated submission, these shortcomings and little comfort can be a nightmare. Submissions are a very important part of link building campaigns, and if your submissions are made correctly they can play huge rule in link building. Try to submit manually so that you can get the maximum benefits out of it.
More links VS More Valuable Links?
Effective manual submissions can be very useful increasing link value, automated submission can create only more incoming links but effective manual submissions can give those links more value.
A professional submitter should always take care of few things, which can give his/her submissions more value.
Take Care of These Elements When Submitting…
- Should know the type of the link, going to be visible after submission
- Should know the limits of title and description
- Should create multiple titles and descriptions according to limits
- Should check and re-check those submitted links periodically
- Always keep passwords and ids save for future updates
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Search engine optimization effort can be categorized into three basic elements “Code, Content and Linking (CCL)” these three diverse elements play very important role in search engine rankings, you will come to know about their effectiveness and usability with some of the very useful tips in this article.
| Code |
Content |
Linking |
| Writing Code |
Content Writing |
Internal linking |
| Validating Code |
Formatting |
Incoming or Inbound linking |
| Cleaning & Optimization Code |
Content Placement |
Anchor linking |
| Cross Brower Independence |
Content Distribution |
Navigation |
| Robots.txt and sitemap |
Content Updating |
Site Structuring |
Code
Code of the website is the very first element that is unfortunately ignored by most SEOs, website code allows search engines bots to go through the webpage, and if bots will not be able to understand code they will not be able to access content of the webpage because content is kept within code, this is enough to tell you about the importance of website code.
Code of the website has to be clean and optimized, here i means that code like JavaScripts or CSS should be called externally, try to keep your code as short as possible and ignore too much nesting.
You must validated complete website code either everything is working fine or not, check for browser compatibility, orphan pages and broken links, don’t forget to have robots.txt and sitemap.
Content
Content is still king, no one can deny the fact that since the revolution of search engine in mid 90s, content is undefeated king. Content needs special treatment, today search engines automatically take keywords within content, they become more conscious about content, they follow basic fundamentals of writing techniques, such as headings, sub-headings, bullets & numbered, inverted commas.
Now it’s up to you either you are successfully able to give an impression of your important keywords to search engines, try to use your important keywords in headings, sub-headings and try to start paragraphs with important keywords.
Note: – Here content means selectable content, content on images can’t be selected and read by search engine bots.
Linking
Linking is one of the most important criteria to get better rankings in search engines specially in google. Linking is divided into two categories onsite linking and offsite linking. Onsite linking belongs to links that are mentioned at your web-domain either they are internal or external it doesn’t matter, they have to be declare at your website (domain). Offsite linking belongs to links that point your web-domain from a different web-domain, they are inbound or incoming links to your website (domain).
In internal linking you should try to keep web pages as close as possible to root, if you have a big site of over 100 pages or 500 pages then you have to make relevant directories and keep relevant pages in them.
In link-building you have to keep few things in mind that link has to be one way, and link title and description should be very focus, try to have incoming links from relevant sites, since one relevant link is equal to 100 irrelevant links, when submitting to directories, go as deep as possible and try to find most relevant category where you can submit your site.
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It is seen many times that website rankings get stuck and some times started going down. Is it due to lack of SEO knowledge? Weak link popularity? Poor content? Pathetic coding? There must be a way to get things going. In this article you’ll come to know what makes your web ranking stuck and how to improve your rankings!
Search Engine Minimization!
The term search engine optimization is not valid specially after Google’s Florida update, in that update google introduced a new term called “Over Optimization” and it’s very well known today. Well there is no measurement tool to analyze either the practice is optimized or over optimized that’s why SEO should go for search engine minimization, what is search engine minimization? Search engine minimization is a technique that deals with basics and its primary purpose is to get the website listed in top 500 website rather looking directly for top 5 placements.
Focus on the Competitors!
When your website rankings stuck and you are short of ideas, what to do? How to move forward? The very first thing you should do is to not worry, but don’t get relax it’s time to keep an eye on your competitors, observe the top 5 competitors and the top 5 above of your rankings that means 10 for each keyword, look at them and try to find out either there is something missing what you are doing or your competitors are very intelligent enough. Your competitors can make you learn the best lesson sometimes.
There are certain areas in search engine optimization which should be improved with time, if you don’t take care of those elements, your website will be out-dated and miss-fit in front of your competitors, since all your competitors are fighting for top positions.
On Going Content Improvisation
Look at the content either your website has fresh original content with balanced keyword density, content is still king, never ignore the value of quality content, you can compare keyword density balance with your competitors.
Active Link Building Campaign
The more inbound qualified links your website has the better position it will get, never let your link building campaign die, link popularity is like oxygen for life, try to find out more relevant and qualified incoming links, permanent and one way links will be obviously preferable than temporary reciprocal links.
Optimized, Validated and Error Free Coding
Your website code is one of the very important element of your search engine ranking, you must check your website code for quality assurance periodically, sometimes everything looks fine but you never know your competitors, they might be doing something very special which you might have ignored.
Some other Tips to Get an Extra Edge over Your Competitors
- Increase domain registered period for at least next five years
- Keep the same address at website and at domain registration
- Apply proper formation technique such as H1, H2, Bold, Bullets…
- Don’t miss Alt tags
- Don’t miss title tags for image base links
- Proper directory and file structuring
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It’s a two part article series, in part 1, I’ve already explained you about mistakes you should avoid in link building, how to categorized your database and create your own master database for link building campaign.
Few Lessons from Your Competitors!
If somehow you are finished with your database and you require more incoming links for your website, you shouldn’t worry about it as far as your competitors are there to guide you. You can easily see how many links are pointing to your competitors from search engines. Google doesn’t show the real figures but you can take it from Yahoo and Msn, now what you have to do is to find out where exactly your competitors are linked and start putting your competitors’ incoming links to your master database with all required fields.
After you finished with all your competitors, don’t waste your time start submitting your website.
Important Aspect of Incoming Links:
Incoming links are evaluated on certain criteria and weight, there are four major aspect of incoming links on the basis of them each links are considered more valuable.
- Link Age
- Link Text Relevancy
- Link Page Relevancy
- Link Domain Relevancy
1. Link Age
Link age is one of the factors your website or webpage is going to be tested through, the older the links are the better they will be reliable.
2. Link Text Relevancy
One relevant link is equal to 100 irrelevant links, you better guess how important is the link text relevancy, here relevant link text means the title of the link and very next paragraph after title.
3. Link Page Relevancy
Page relevancy is also very important factor, your pointed links should be placed on the relevant pages. The overall page content should be relevant with your page.
4. Link Domain Relevancy
Link domain relevancy is something that can’t be ignore, if your pointed incoming links are placed on the relevant domain and relevant page they will be highly appreciated and have more weight than your competitors.
Incoming Link Types and Styles:
Link type and style are very important, you should try to maximize their effectives and values in favor of your link building campaign, each link has different value and weight to search engine, and I’ve defined almost all types of incoming links with their styles. I’ve distributed links in five groups with descending order.
1. Title Anchor Links: Title anchor links are area or content focus incoming links on any particular page
2. Title Hyper Links: Title hyper links are those links where the actual linking area is title
3. Description Text Links: Description text links are those links where the actual linking area is description
4. URL Links: URL links are those links where the actual linking area is their website addresses or URLs
5. Static Links: Static links are placed on plain SEO friendly pages that have plain URLs, they are considered very important links
6. Dynamic Links: Dynamic links are placed on dynamically generated pages and considered to be less important
7. One Way Links: One way links can be either dynamic or static but they will be only incoming links, they won’t be linked with your domain
8. Reciprocal Links: Reciprocal links can be either dynamic or static but they will be linked with your domain, if you don’t put their links to your website, they won’t put your link at their website
9. Vote/Rank Base Links: These types of links vary with their reputation, people gives votes or ranks to links and on the basis of those votes/ranks their link position vary
10. Lifetime Links: Lifetime links are those links which will be active for life time as long as the domain is there
11. Periodical Links: Periodical links are those links which will be active for certain period (such as 1 year or 2 years) after that they will be no more, usually these types of links are paid links
12. Same Window Open Links: Same window open links are those links which open in the same window or they refresh themselves
13. Blank Window Open Link: Blank window open links are those links which bring you to blank windows and open the pointed links on them
All these link types and styles have different meanings and values to search engines, being an SEO you should try to utilize your best available resource and try to focus on the right direction rather getting just links coming to your page.
I hope this article will help you in developing a successful link building campaign, since I’ve tried to explain almost all types of links with their values and weight according to search engine.
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