How Effective are Your Title Tags?
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Here is an easy method for testing title tag effectiveness – or how sexy your title tag is to searchers. Using this method you can easily estimate the CTR of your title tags.
First get a title tag indexed and showing in the SERPs. Then start an adwords campaign, bidding high enough to stay on the first page for your target search term – and have a budget high enough so that your adds will not slow or go over budget. It’s also important to use “exact match” for your keyword. Let this run for a couple of days – or shorter if there are lots of searches for your term. Your goal is to find out how many impressions that search term generates.
After you have the impressions data, then run your log analysis software to see how many referrals came from google for that search term and time frame. Then use this formula….
CTR = google referrals for term / adwords impressions for term
This formula estimates the CTR for your title tag. Now change your title tag and see if you can improve the CTR.
Don’t blindly use that same old title tag when testing its effectiveness is so easy to do.
Footnote: The method above assumes constant google SERPs and constant title tags on competitor websites.
globusinternet
April 2nd, 2009 at 11:05 pm
WOW great method. Going to test it on my websites and see the results.