We have been deeply documenting the rise of Bing, and there’s no denying it has unquestionably improved Microsoft’s position in terms of search market share.
So now the issue for website owners and Search Engine Optimizers remains – “How do I rank top in Bing and drive more visitors to my website?”
As you guys know very well that Bing is a smart search engine because if you are an SEO and optimizing a website for a keyword, example: “SEO Consultant” then if you’re optimizing your main page and let suppose your main page doesn’t contain the keyword OR text SEO Consultant then Bing will automatically find the text from your subpages.
While the jury is still out on definitive strategies for higher ranking success in Bing, there seems to be a rising chorus of support for certain tactics, which I have detailed below:
- Backlinks: While backlinks are still used in the bing algorithm, it seems not to the similar level as Google. Backlink counts for top 10 websites in Bing are much lower as compared to Google, suggesting less importance.
- Anchor Text: It seems that Bing focuses more deeply on links with relevant anchor text, so that should influence your linking strategy – get your text anchor text right.
- On-Page Optimization: One of the more contentious factors, but many SEO experts believes Bing is weighting more deeply towards On-Page Optimization, not sure this will remain the case, if in fact it is the case.
- Keywords in URLs add essential ranking benefits
- Title Tags are as important as all the time.
- Internal link anchor text seems to add major weight to content relevance
- Age and Authority: It appears that Bing places a higher weighting on site/domain age and authority as compared to Google. Once more a factor that is surely not sustainable given the importance of social media and blogs in terms of relevant results.
Below is a chart that ABC News Alerts produced based some analysis. We compared the top 2 results for the search “Latest News” in Bing and Google to determine what factors matter most for the two respective websites.
As you can see from the general consensus and ABCNewsAlerts’s research, the higher ranking factors for Google and Bing do differ.
The important thing to note is that no one of them competes, so to get higher rankings in Bing and Google won’t compromise each other. Smart site owners should be covering off the factors of each search engine to maximize their website visitors.
If you’ve done your own experiment into what works and doesn’t work for Bing SEO – we’d love to hear what you’ve learnt.