The SEO (Search Engine Optimization) world is constantly buzzing with the importance of great content, but it’s not always simple to recognize the kinds of content your site can build in order to be at the top of its field. Fortunately, I’ve got some suggestions:
Calculation, Analysis or Comparison Tools
An online tool that can assist users to compare products/services, calculate rates, money, time or other factors, or an analysis program that can check over documents, work, etc. can be an outstanding addition. It’s important to think like your visitors and imagine what types of information a tool could provide that would be worthful to them. It’s also critical to memorize that presentation and usability are as important as the actual information – make tools that run fast, display the results in a useable way and provide more than just information, but analysis and suggestions too.
Articles & Writing
Sometimes, the better content is just information that’s conclusive, authoritative and direct. Great writing takes practice, editing and effort, but the advantages are worthwhile – links & recognition from the online communities in your field are bound to follow an outstanding article. The blogosphere and several industry forums/communities have to see your work, so make sure to promote your content to these people and make it accessible.
Diagrams, Animation & Visual Content
Great content can be in visual appearance, and fantastic pictures, animations, charts & graphs can help to deliver a point in a way that simple writing often cannot. The key is to think regarding your audience and imagine yourself wishing for a diagram, illustration or animation that could accomplish your information needs goals. Don’t undervalue the value of aesthetics – they can go a long way towards making visual content successful – beauty breeds attention.
Online games, quizzes and customizable content can attract lots of attention. These interactive elements have to follow some basic rules. They need to be easy to use and easy to access (download). Macromedia’s Flash is a great way to present this sort of content because of its near-universal penetration of the e-market and relative speed of delivery. Games need to be entertaining, but shouldn’t be excessively complex – often the fun is in the simplicity. Quizzes shouldn’t necessarily be designed to challenge users; they can sometimes be better as an entertainment tool. Customization of products or build-your-own elements have to be useable – easy to figure out and quick to reward changes.
Using these elements can help to enhance your website’s content to greatness. If you discover yourself with a best-of-breed site, you can get additional recognition from awards. But, don’t be disappointed or discouraged if you don’t win, online competition is stiff.