Organic Vs PPC! Who wins?
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Interesting comparisons between Organic and PPC listings, everybody wants to know which is of more worth and value, I would say that both have different preposition and benefits. Here is list of elements between both organic and PPC with their pros and corns.
Organic Listings
- Long Lasting Effect
- Slow Results
- Low Cost
- Less Control Over Ranking
- More Clicks Than PPC
- No Management
- No Monitoring
- Assumption
- Gigantic Exposure
- More Text Space
- Uncontrolled Title And Description
PPC Listings
- Effect Depends On Budget
- Quick Results
- Expensive
- Complete Control Over Ranking
- Less Clicks Than Organic
- Complete Management
- Complete Campaign Monitoring
- Authentic
- Limited Exposure
- Less Text Limitation
- Controlled Title And Description
I’m sure, this comparison will help you take better decision and best use of your hard earned money, both these marketing are very effective in different scenarios, if you have big budget you must go for PPC first and also keep organic as secondary marketing for long term. If you have small budget then organic would be an excellent choice with some paid listings in directories and industry related portals.
About The Author
Wahid Qazi is a Researcher, SEO, Trainer, Speaker and Author, specializes in google optimization and promotion.
Decky
June 12th, 2009 at 1:56 am
A successful pay-per-click campaign is about using the right combination of keywords, ads, and landing pages, and boy is this more important than ever right now. Good post.
Lisa
June 12th, 2009 at 2:58 am
Performance-based Search Engine Marketing is what its all about these days. Firms are much more sensitive to spend, so campaigns have to be performing, and that includes landing pages.
Seo Service
January 22nd, 2010 at 12:25 am
The right choice for website depends on particular needs and desires. Most websites benefit most from utilizing a combination of these two approaches. Using PPC marketing can help quickly identify your best performing keywords, while implementing a longer-term SEO strategy will increase chances of ranking well in the organic listings.