Internet Marketing Optimization | SEO Expert

SEO Copy Writing Techniques – Why Content is Still King (Part 2)

It’s a two parts article series, in part 1, I’ve already explained you about “What is SEO Copy Writing? Why Content is Still King? How to Balance Copy Writing Keeping Users and Search Engines in Mind? Who should I Write for Search Engines OR for Visitors? And Well Targeted Written Content is more valuable”

How to Develop a Successful SEO Copy Writing Strategy

There are five very important elements to develop a successful SEO copy writing strategy, a certain amount of content at website need to be updated periodically.

1. Research the best keywords for your business / services
2. Analyze the content of your competitors
3. Logical distribution of selected keywords through out website
4. Writing for those selected keywords
5. On going fresh content

All these elements are very important and need healthy amount of time, there can’t be a standard because each strategy is unique and different. The more you study the better you’ll be able to produce.

Dos and Don’ts of Writing

When it comes to write for your website, you need to have your target audience in mind rather to facilitate search engines, respect your site visitors and educate them about your offered products or services. There is a list of dos and don’ts of writing for search engine.

Dos

1. Try to use keywords in upper top 2000 characters including code
2. Start paragraph with keywords
3. Start sentence with keywords
4. Use keywords in headings and sub headings
5. Use keywords in bullets or as numbered
6. Keep textual alternate navigation at bottom
7. Have a breadcrumb at complete website and try to include keywords in it wherever possible

Don’ts

1. Avoid using keywords at images or pictures
2. Avoid using keywords in deep paragraph, since deeper use of keywords will have lesser value to search engines
3. Avoid using pronoun for replacing important keywords, since pronouns won’t be of any value to search engines
4. Don’t have link title for text based links
5. Avoid keeping duplicate content on different pages of same website
6. Never use copied OR pirated content at your website

SEO Copy Writing Techniques

1. Search the relevant words (keywords) which are searched the most : Finding right keywords which correctly represent your company/products/services as well as they should be searched
2. Try to focus on the words (keywords) when writing : Whenever write, keep focusing on keywords, try to repeat keywords but keeping the visitors in mind, your copy should be written for your visitors
3. Unique/Original Content : Writing original and unique content is one of the most important aspect of your successful copywriting, the moment you upload your content try to make your content crawled by search engines, so that you can have the copy rights of that content, since search engines will take that content original which they crawled first, if your original content is copied and search engines have crawled that copied content first they may find your content as pirated, that’s why it’s very important to make your content authorized and copy right by search engines
4. Fresh Content : Search engines give a lot of value to fresh content, since more frequently updates make your website more attractive to site visitors
5. Focused and Relevant : Focused and relevant content is highly appreciated by search engines comparatively to those sites which are scatter or not focused
6. Selectable and Visible Content : Search engines can’t read text over images, they also dislike hidden text, they can easily read selectable and visible content at website
7. Proper Formatting Techniques : Search engines are able to recognize text formatting such as headings, sub headings, emphasis words, slogans, tag line, paragraph title, picture title…
8. Short and Compiled : Short and complied content is always liked by site visitors as well as search engines, but as far as the quality of the content is concern it should not be compromised on the length of the content
9. Keyword Utilization : Keywords should be used in “Title, Description, Headings, Sub-Headings, Bullets, Numbered, Bold, Italic, Underline, Hyperlinks, Anchor links, Alt Attributes, Link Titles, Table Names, Picture Names, File Names, Directories Names”
10. Keywords Specific/Topical Writing Technique : SEO Friendly copying writing is a topical writing where keywords should be treated as topics, and writer should write about that topic, so that search engines can get attracted towards that topic / keywords

Now you know what it takes to write for website, you might be one step closer to improve your search engine rankings. You just need to follow the all mentioned guidelines that are listed in this article, if you have any question or want to have a personal training, write to me at Wahid@wahidqazi.com

SEO Copy Writing Techniques – Why Content is Still King (Part 1)

Writing is very specialized skill, it has different styles when it comes to different medias such as paper, television and web/internet, creative writers have no boundaries, no rules to write… but when it comes to get reward of their written material in search engines, they have to adopt certain guidelines, certain rules with standards so that their written stuff can get decent number of audience.

What is SEO Copy Writing?

SEO copywriting is nothing but just a topical writing where content writers always write for topics / sub-topics and those topics or sub-topics are called Keyword Phrases. There are some other techniques with this, which are kept in mind when writing for search engines, but whatever they write is topical as a result search engines can easily understand them and give them the most valuable positions. There is a proper procedure & technique for SEO Copy Writing which will be discussed later on in this article.

Why Content is Still King?

There is a very obvious answer to this question, content is still king because content is the major source of conveying message to search engine. Search engines read the content and then realize the importance of the content, they their-self understand the purpose of the website and then compare it with other related websites in their database, on the basis of your website’s content your website is given some rank in search engines, it could be at 1st page and could be at 100th page. There are plenty of other elements but content is one of the very important aspect of your website optimization, whenever writing for your website, keep in mind that your website is going to be evaluated not only by human but search engine’s bots as well.

How to Balance Copy Writing Keeping Users and Search Engines in Mind

Website copy can be liked and disliked at the same time by different human readers, there are plenty of external things that effect on human mind when reading such as mood, time, easy & flowery language and interests. But to search engines it’s entirely a different thing, they are built on artificial intelligence that’s why it doesn’t matter how difficult the words are, how boring the topic is, they have to read your written content time and mood can’t stop them.

I would never recommend writing for search engines, in fact search engines will never like it. Search engines have a very clear policy and that is “whatever is important for human readers is also important for search engines” that’s why always try to facilitate your readers but there is a simple guideline for search engines by following that you can make sure to balance your well written copy writing for both Human readers and Search Engines.

Who should I Write for Search Engines OR for Visitors?

Another very interesting question, there are many content writers who are worried to either write for search engines OR for website visitors? The answer is very simple, search engines don’t like them to feed, that’s why focusing on search engines is only a waste of time. But you can’t ignore search engines, since search engines are based on pre-defined algorithm (artificial intelligence) and they are compelled on certain things, such if your website code is not search engine friendly then search engines will be finding difficulty to read and understand website content. Content writers should focus on writing for website visitors but keeping search engines standards in mind, so that their content will have good impact on search engines.

Well Targeted Written Content is more valuable

Whatever you are going to write, search the right term to use, it may happen that your written content will get good rankings on certain keyword phrase but what if that keyword phrase is not searchable in search engines. That’s why you make sure that your written content should be well targeted, to search most searched keyword phrase in search engines, and you can use WordTracker or Keyword Discovery

It’s a two part article series, in next part (Part 2) you’ll come to know, SEO Copy Writing Techniques, Does and Don’ts of Writing, How to Develop a Successful SEO Copy Writing Strategy.