Internet Marketing Optimization | SEO Expert

Manual Vs Automated Submission! Which one is the best

We all know how important link popularity is for better rankings in top search engine like google, yahoo and msn! In this article you’ll come to know the linking types and brief comparisons of manual submission and automated submissions.

Comparisons of Automated and Manual Submissions:

After looking at the comparisons, you can easily know why manual submissions are considered to be good and recommended by professional SEOs. Don’t look at the shortcomings and a little ease in automated submission, these shortcomings and little comfort can be a nightmare. Submissions are a very important part of link building campaigns, and if your submissions are made correctly they can play huge rule in link building. Try to submit manually so that you can get the maximum benefits out of it.

More links VS More Valuable Links?

Effective manual submissions can be very useful increasing link value, automated submission can create only more incoming links but effective manual submissions can give those links more value.

A professional submitter should always take care of few things, which can give his/her submissions more value.

Take Care of These Elements When Submitting…

1. Should know the type of the link, going to be visible after submission
2. Should know the limits of title and description
3. Should create multiple titles and descriptions according to limits
4. Should check and re-check those submitted links periodically
5. Always keep passwords and ids save for future updates

Improve Link Popularity and Develop a Successful Link Building Campaign (Part 2)

It’s a two part article series, in part 1, I’ve already explained you about mistakes you should avoid in link building, how to categorized your database and create your own master database for link building campaign.

Few Lessons from Your Competitors!

If somehow you are finished with your database and you require more incoming links for your website, you shouldn’t worry about it as far as your competitors are there to guide you. You can easily see how many links are pointing to your competitors from search engines. Google doesn’t show the real figures but you can take it from Yahoo and Msn, now what you have to do is to find out where exactly your competitors are linked and start putting your competitors’ incoming links to your master database with all required fields.
After you finished with all your competitors, don’t waste your time start submitting your website.

Important Aspect of Incoming Links:

Incoming links are evaluated on certain criteria and weight, there are four major aspect of incoming links on the basis of them each links are considered more valuable.

1. Link Age
2. Link Text Relevancy
3. Link Page Relevancy
4. Link Domain Relevancy

1. Link Age

Link age is one of the factors your website or webpage is going to be tested through, the older the links are the better they will be reliable.

2. Link Text Relevancy

One relevant link is equal to 100 irrelevant links, you better guess how important is the link text relevancy, here relevant link text means the title of the link and very next paragraph after title.

3. Link Page Relevancy

Page relevancy is also very important factor, your pointed links should be placed on the relevant pages. The overall page content should be relevant with your page.

4. Link Domain Relevancy

Link domain relevancy is something that can’t be ignore, if your pointed incoming links are placed on the relevant domain and relevant page they will be highly appreciated and have more weight than your competitors.

Incoming Link Types and Styles:

Link type and style are very important, you should try to maximize their effectives and values in favor of your link building campaign, each link has different value and weight to search engine, and I’ve defined almost all types of incoming links with their styles. I’ve distributed links in five groups with descending order.

1. Title Anchor Links: Title anchor links are area or content focus incoming links on any particular page

2. Title Hyper Links: Title hyper links are those links where the actual linking area is title

3. Description Text Links: Description text links are those links where the actual linking area is description

4. URL Links: URL links are those links where the actual linking area is their website addresses or URLs

5. Static Links: Static links are placed on plain SEO friendly pages that have plain URLs, they are considered very important links

6. Dynamic Links: Dynamic links are placed on dynamically generated pages and considered to be less important

7. One Way Links: One way links can be either dynamic or static but they will be only incoming links, they won’t be linked with your domain

8. Reciprocal Links: Reciprocal links can be either dynamic or static but they will be linked with your domain, if you don’t put their links to your website, they won’t put your link at their website

9. Vote/Rank Base Links: These types of links vary with their reputation, people gives votes or ranks to links and on the basis of those votes/ranks their link position vary

10. Lifetime Links: Lifetime links are those links which will be active for life time as long as the domain is there

11. Periodical Links: Periodical links are those links which will be active for certain period (such as 1 year or 2 years) after that they will be no more, usually these types of links are paid links

12. Same Window Open Links: Same window open links are those links which open in the same window or they refresh themselves

13. Blank Window Open Link: Blank window open links are those links which bring you to blank windows and open the pointed links on them

All these link types and styles have different meanings and values to search engines, being an SEO you should try to utilize your best available resource and try to focus on the right direction rather getting just links coming to your page.

I hope this article will help you in developing a successful link building campaign, since I’ve tried to explain almost all types of links with their values and weight according to search engine.

Improve Link Popularity and Develop a Successful Link Building Campaign (Part 1)

Incoming links are like votes in election for your website but it’s not like majority is authority, quality incoming links are considered more valuable than poor links even if you have 1000s. One quality link is equal to 100 poor links, in this article you’ll come to know how to get qualified links which can strengthen your website ranking and also how to build successful link building campaign.

Do you want to waste your hard earn money on getting poor incoming links to your website? Even if you don’t spend money, are you ready to spend your valuable time focusing on those irrelevant incoming links pointing to your website? Choice is yours!

Mistakes You Should Avoid When Link Building

It’s never too late to focus on the right direction to get qualified incoming links. Now look at the mistakes why majority of the people go wrong when they start link building. They misuse their money and valuable time, here is a list of the few major mistakes that you should avoid in link building.

1- Focus on Quantity than Quality: If you are looking for healthy amount of incoming links rather qualified ones, you should focus on getting quality and qualified links. Don’t go for amount, it’s the quality of incoming links that will bring your website at 1st page

2- Link Exchange or Reciprocal Links: Link exchange or reciprocal links should be avoided specially after Google big daddy update

3- Ignorance of Check and Balance for Links: If you don’t check and balance your listings periodically, you may lose your hard gain incoming links

4- Purchase Bulk Links: Search engines become very intelligent these days, you can’t make them fool by purchasing bulk links, because search engine check your incoming links frequency as well with time

5- Paid Links: Paid links can be very healthy but if they are used as a part of the strategy, if you have no idea of how many paid links you are going to have, that can create big upset in your overall link building campaign

Do You Have Categorized and Simplified Database?

In link building campaign, your database is your key to success, it is the backbone of your overall link building strategy. If you have a poor database, which is not categorized and simplified, you can’t be comfortable from your link building strategy.

Try to have categorized and simplified database, make a master database with following mentioned fields.

Important Fields for Master Database for any Link Building Campaign

1. URL
2. Direct Link (Direct Link of Submission or Registration)
3. Industry Type (Show Biz, Construction, Telecommunication…)
4. Link Type (One Way, Reciprocal, Paid)
5. Link Style (Anchor link, Title Hyper Link, URL Link, Vote Link)
6. Link Period (1 Year or Life time)
7. PageRank (1, 2, 3…10)
8. Title Limit (Characters Limit)
9. Description Limit (Characters Limit)
10. Keywords Limit (Characters Limit)

Let Everything Come to Your Master Database!

Now your master database (structure) is ready, what’s next? You need to make it valuable by inserting data to it, it requires an on-going updates. Don’t let anything go away, if it’s not required right now that’s ok, you might need it for your future projects.

It’s a two part article series, in next part (Part 2) you’ll come to know, how to make a successful link building strategy, linking types, styles and their weights for you link building campaign.

Identifying the Linkerati

Oftentimes, when I describe the concept of linkbait to clients, it’s critical to also describe those folks who are the targets of linkbait – I’ll call them the “Linkerati“. Let’s explore the culture of these most valued of web-dwelling souls:

• Bloggers – probably the most targetable and directly influenced folks, bloggers are an excellent source of traffic, links and the spread of your content’s idea virus.

• Forum posters - although the links these folks put up don’t often result in great search engine value, the traffic can be positive and the possibility that other likely linkers will come through to visit is also high.

• Web News Writers – a rare species, but exceptionally valuable, these folks control the news outlets on the web, including places like C|Net, Wired News, Yahoo! & MSN‘s online news portals, etc.

• Content Creators – These folks are building or beefing up websites and are seeking valuable resources to link out to. Most frequently, you’ll find them linking to the sites they find valuable in the top 5-10 results at the search engines (another reason why “the rich get richer”)

• Resource Editors – Another rare breed, these folks work at government institutions, no-profit organizations and educational establishments and are looking to add content to their pages or directories.

• Social Taggers – These folks don’t provide direct links, but if they and their friends at Digg, Del.icio.us, Reddit & Furl love you, you’re in for a real treat – thousands of visitors and the opportunity to be in front of hundreds of link-hungry bloggers.

• Viral Connectors – The viral crowd doesn’t directly link to you, but by sending out a blast e-mail, posting to an IRC channel or telling their friends about your site over dinner, they’re spreading the word. Some of them can be very powerful, and they’re not demographically distinct – a well-connected grandmother may know people in the media, executives of businesses and other highly placed and valuable minds.

• Journalists - Online or offline creators of “news” content, these influencers are among the most valuable of all the linkerati. A reporter for the Wall Street Journal, New York Times or the Seattle Weekly all have reach and ability to create links to your site, although it’s often in a second-hand fashion (as some sites don’t directly link out, but many bloggers “pick up” news items and do).

Any others I’m forgetting about?