Who doesn’t want to get Top Ranking Positions in Google? 1st Page Placement in Google is NOT difficult, you need to follow Google Optimization Guidelines, and this Article has Summary of the Seven Fundamentals for Google Optimization.
Google optimization is about following Google guidelines, Google likes ethical SEO practices, those SEO practices which are to help website owners as well as Google and it has published guidelines for SEOs here: http://www.google.com/intl/en/webmasters/seo.html
Top 7 Fundamentals for Google Optimization
- Fresh and Original Content
- Clean and Validated Code
- Easy and Accessible Navigation
- Good Interlinking of Web pages
- Healthy and Relevant Incoming Links
- Domain Age and Registered Period For
- Same Contacts at Site and Domain Registration
Fresh and Original Content
Google love fresh and original content on web page, selectable content/text copy of your web page, google can’t read content on images or at pics but if your website is completely based on images so there’s a solution for you, you can use your slogan on ALT tags.
e.g.; “<img src=”image source” alt=”Search Engine Submission | Submit Your Website on 100 Search Engines With a Single Click. “>
Clean and Validated Code
Clean and validate code helps google to crawl deeply, try to put content at the beginning of your web page, ignore nesting, javascript or comments, in fact try to shorten the text format with the help of external CSS.
Easy and Accessible Navigation
Text or image base navigation helps google to read, google bot can’t read javascript, dhtml, flash base navigation, try to avoid using these practices which google doesn’t like. Keep your navigation at top or left side of the web pages, make sure to add a sitemap page which will guide web surfers and web bots to read each and every page of your website, if you have huge website then make sure to add at least all main categories’ links at sitemap page.
Good Interlinking of Web pages
Web links are like roads and streets at website, make sure all website’s internal links are text base or image base, with relevant content.
Healthy and Relevant Incoming Links
Google likes referred websites, specially referred from quality and relevant resources. The more referrer links the more top rankings. Here one thing should be remembered that one relevant incoming links is better than hundred irrelevant links.
Domain Age and Registered Period For
Google started keeping new registered domains in sandbox since April 2004, in sandbox almost all new domains kept on probationary period for 6 to 8 months, in some cases for longer period, Sandbox domains don’t get good rankings.
Google also likes to rank better to those domains which are registered for longer period like for 5 or 10 years, because whoever registered domains for longer period shows how much s/he is serious with her/his business and most probably won’t do SPAM with those domains.
Same Contacts at Site and Domain Registration
Google likes true businessmen and a true businessman doesn’t misguide his website visitors, google likes those websites which have physical mailing address to their contact pages and google compares it with that physical mailing address which is used in domain registering.
About The Author
Wahid Qazi is a Researcher, SEO, Trainer, Speaker and Author, specializes in google optimization and promotion.
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Interesting comparisons between Organic and PPC listings, everybody wants to know which is of more worth and value, I would say that both have different preposition and benefits. Here is list of elements between both organic and PPC with their pros and corns.
Organic Listings
- Long Lasting Effect
- Slow Results
- Low Cost
- Less Control Over Ranking
- More Clicks Than PPC
- No Management
- No Monitoring
- Assumption
- Gigantic Exposure
- More Text Space
- Uncontrolled Title And Description
PPC Listings
- Effect Depends On Budget
- Quick Results
- Expensive
- Complete Control Over Ranking
- Less Clicks Than Organic
- Complete Management
- Complete Campaign Monitoring
- Authentic
- Limited Exposure
- Less Text Limitation
- Controlled Title And Description
I’m sure, this comparison will help you take better decision and best use of your hard earned money, both these marketing are very effective in different scenarios, if you have big budget you must go for PPC first and also keep organic as secondary marketing for long term. If you have small budget then organic would be an excellent choice with some paid listings in directories and industry related portals.
About The Author
Wahid Qazi is a Researcher, SEO, Trainer, Speaker and Author, specializes in google optimization and promotion.
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Search engines don’t talk with websites directly, they use bots to communicate with websites, their bots come to websites and start reading the websites, whatever they read at websites they go back to search engines carrying the messages and store those messages in search engine’s database.
Search Engines are NOT Human Beings!
Search engines view websites with different prospects. They don’t have eyes to analyze beautiful colors and animations, don’t have ears to listen music and don’t have feelings to fall in love with your catchy slogans. Apart of all these disabilities they can evaluate your website better than a human being.
When you develop or going to get your website developed, what things you should keep in mind? Being website Owner you might think of website design and content, being Webmaster you might think of easy navigation and flexibility of website. You might be missing one very important aspects of search engine positioning, and that is how search engine is viewing your website?
What Things Search Engines Like at Your Website?
Good communication can increase the performance, it applies the same to search engines, if your website can communicate well enough to create good impression to search engines, your website will be facilitating with high rankings then, here is a list of elements search engines like.
- Validated and Optimize Code
- Rich Content
- Unique URL of Each Webpage
- Plain URLs
- Proper Internal Linking
- Healthy Incoming Links
- Text Based Navigation
- Neat Table Structure
- Good Directory and File Structure
- Proper Headings, Subheadings, Captions
- Title, Meta Tags and Alt Tags
- Robots.txt
What Things Search Engines Dislike at Your Website?
Take care of the elements which can hurt your view to search engines, thought each search engine has its own criteria of viewing websites but all major search engines dislike these mentioned elements.
- Broken Links
- Invalid Code
- JavaScript
- Orphan Links, Images and Files
- Under-construction Page/es
- Pop ups
- Redirectors
- IP Tracking
- Dynamically Generated Pages
- Frames
- Same Background and Font Colors
- Multi Nested Table Structure
Search engine bots crawl website with different time frame period, it depends upon how frequently your website updates? Each search engine has its own time frequency to crawl websites, now you know what things do matter to search engines, take care of them so that your website can delivery its message well enough to get top rankings.
Best of luck 
About The Author
Wahid Qazi is a Researcher, SEO, Trainer, Speaker and Author, specializes in google optimization and promotion.
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We all know how important link popularity is for better rankings in top search engine like google, yahoo and msn! In this article you’ll come to know the linking types and brief comparisons of manual submission and automated submissions.
Comparisons of Automated and Manual Submissions:
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Automated Submissions
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Manual Submissions
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Can’t recognize PR of the Search Engine / Direct-ories/ Sites
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Manually You can observe real PR of the Search Engine/Directories/Sites
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Can’t recognize Type of the links
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Links Type is easily recognizable
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Will leave few input fields empty or wrong filled
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Will never leave any required field empty
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Will fail to recognize necessaries fields
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Will easily recognize necessaries fields
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Can’t recognize Title, Description Limits
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Manually Title and Description Limits can be seen and can be utilized those limits very well
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Can’t recognize which format keywords should be supplied, either with commas or with spaces
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Can easily read either in which format keywords are required to supply
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It’s Fast
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It’s slow but very correct
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Unreliable
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It’s 99.99% reliable
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Can’t make multiple compositions according to situations
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Manually you can compose multiple titles and descriptions to maximize the benefits of submissions
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Can’t read text over images, these days search engine and directories have started putting a image with text to filter automated and manual submissions
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Text over images at the time of submission can be easily seen in manual submission and successfully proceeded to submission
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Majority of the search engines and directories in their database is not validated and checked
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Manually you can update the search engines and directories and can have record as well
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They are limit to their database, they normally don’t have search criteria defined to update their database
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Manually you have no limit, the more you search the more you’ll come know about search engines
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They can’t reply to the validated mail and can’t validate the submissions
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Manually you can validate your mail sent at the time of submission from search engine or directories
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Wrong data input to fields, sometimes company names or contact person are supplied to title
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Manually you have very less chances of wrongly filled data in required fields at the time of submissions
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After looking at the comparisons, you can easily know why manual submissions are considered to be good and recommended by professional SEOs. Don’t look at the shortcomings and a little ease in automated submission, these shortcomings and little comfort can be a nightmare. Submissions are a very important part of link building campaigns, and if your submissions are made correctly they can play huge rule in link building. Try to submit manually so that you can get the maximum benefits out of it.
More links VS More Valuable Links?
Effective manual submissions can be very useful increasing link value, automated submission can create only more incoming links but effective manual submissions can give those links more value.
A professional submitter should always take care of few things, which can give his/her submissions more value.
Take Care of These Elements When Submitting…
- Should know the type of the link, going to be visible after submission
- Should know the limits of title and description
- Should create multiple titles and descriptions according to limits
- Should check and re-check those submitted links periodically
- Always keep passwords and ids save for future updates
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Search engine optimization effort can be categorized into three basic elements “Code, Content and Linking (CCL)” these three diverse elements play very important role in search engine rankings, you will come to know about their effectiveness and usability with some of the very useful tips in this article.
| Code |
Content |
Linking |
| Writing Code |
Content Writing |
Internal linking |
| Validating Code |
Formatting |
Incoming or Inbound linking |
| Cleaning & Optimization Code |
Content Placement |
Anchor linking |
| Cross Brower Independence |
Content Distribution |
Navigation |
| Robots.txt and sitemap |
Content Updating |
Site Structuring |
Code
Code of the website is the very first element that is unfortunately ignored by most SEOs, website code allows search engines bots to go through the webpage, and if bots will not be able to understand code they will not be able to access content of the webpage because content is kept within code, this is enough to tell you about the importance of website code.
Code of the website has to be clean and optimized, here i means that code like JavaScripts or CSS should be called externally, try to keep your code as short as possible and ignore too much nesting.
You must validated complete website code either everything is working fine or not, check for browser compatibility, orphan pages and broken links, don’t forget to have robots.txt and sitemap.
Content
Content is still king, no one can deny the fact that since the revolution of search engine in mid 90s, content is undefeated king. Content needs special treatment, today search engines automatically take keywords within content, they become more conscious about content, they follow basic fundamentals of writing techniques, such as headings, sub-headings, bullets & numbered, inverted commas.
Now it’s up to you either you are successfully able to give an impression of your important keywords to search engines, try to use your important keywords in headings, sub-headings and try to start paragraphs with important keywords.
Note: – Here content means selectable content, content on images can’t be selected and read by search engine bots.
Linking
Linking is one of the most important criteria to get better rankings in search engines specially in google. Linking is divided into two categories onsite linking and offsite linking. Onsite linking belongs to links that are mentioned at your web-domain either they are internal or external it doesn’t matter, they have to be declare at your website (domain). Offsite linking belongs to links that point your web-domain from a different web-domain, they are inbound or incoming links to your website (domain).
In internal linking you should try to keep web pages as close as possible to root, if you have a big site of over 100 pages or 500 pages then you have to make relevant directories and keep relevant pages in them.
In link-building you have to keep few things in mind that link has to be one way, and link title and description should be very focus, try to have incoming links from relevant sites, since one relevant link is equal to 100 irrelevant links, when submitting to directories, go as deep as possible and try to find most relevant category where you can submit your site.
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