Title tag is the most important part of your web page, which is normally neglected by most webmasters and designers, in fact there are few SEOs who think optimizing “Title Tag” is worthless. Title tag plays very important role in page optimization and in this article you’ll learn how to optimize it.
What Is The Title Tag?
It’s an HTML tag use as a title or heading of the web page, it shows input text on the blue bar at the web page, it is declared at the beginning of the webpage under head tag.
Example: <title>Your Home Page Title</title>
Why Is The Title Tag Important?
Title tag is the most important tag, almost all search engines evaluate webpage with title tag and check the relevancy with other elements of the page as well, and search engines also present results of a search by displaying webpage titles as links in the first line of each query result.
Tips To Write Effective Page Title:
- Try to place your most important keyword phrase at the beginning of the tag
- Use your primary keyword phrase in the title tag at least once
- Avoid using the same words multiple times
- Use plural form of keyword phrase, specially which includes complete singular word in it (Example: manufacturers)
- Use sentence case for keyword phrase but keep preposition in lower case
- Keep your title tag’s limit under 70 to 90 characters, longer sentences won’t give any value but they can be hurdle in deep crawl of your web page
- Avoid using special characters such as ! @ # $ ^ & * ( }[ | ? /
- Avoid using stopping words such as or, and , with, for, by, etc
- Use unique title tag for each page, since each page has unique content
- Make your title interesting and “compelling” to the reader to convince them why they should click there
Read More
Description tag is another useful meta tag which takes prominent place at your web site’s header. There are SEOs who think that there is no worth using this meta tag, but majority of them still agree that this meta tag helps in optimizing websites for Yahoo and Msn, in this article you’ll learn how to effectively utilize it.
What Is The Meta Description Tag?
It’s an HTML tag use to feed description to search engines, it gives description of webpage to search engines, it is declared after title tag of the webpage under head tag.
Example: <meta name=”description” content=“Your Home Page Description”>
Why Is The Description Tag Important?
Description tag is the very important tag, search engines take webpage description through this tag, though search engines don’t give any importance to this tag in their ranking algorithms but this tag can lead searchers to motivate and visit your website.
Tips To Write Effective Page Description Tag:
- Describe your complete webpage in one single line or in a small paragraph
- Forget about keywords, focus on “call to action” words with respect to page relevancy
- Avoid covering complete website in one paragraph, try to focus on page
- Use unique description tag for each page, since each page has unique content
- Keep your description tag’s limit under 160 to 250 characters, longer sentences won’t give any value but they can be hurdle in deep crawl of your web page
- Avoid using special characters such as ! @ # $ ^ & * ( }[ | ? /
- Avoid all capital letter, try to use sentence case
- Use motivational lines so that your listing will be clicked comparatively better than your competitors
- Don’t misguide search engine visitors, write what is available there at the page
Read More
Meta keywords tags are not very effective for major search engines, it is always suggested to have them instead of avoiding, a website should be optimized for all search engines not just for the BIG Three. This particular tag doesn’t require thinking process, one needs to put pre-selected keywords in it, keeping few given guidelines in mind.
What Is The Meta Keywords Tag?
It’s an HTML tag use to feed keywords to search engines, it helps search engines to identity the webpage relevance with respect to supplied keywords, it is declared after description tag of the webpage under head tag.
Example: <meta name=”keywords” content=“Your Keyword1, Your Keyword2”>
Is The Keywords Tag Still Important?
Not exactly, keywords tag has lost its value, search engines get smarter these days, they have set their own criteria to identify web pages with their relevancies, they take each word as “keyword OR phrase” present at webpage and they keep those words in priorities with their densities. There is no harm in utilizing this tag for better results.
How to Hide Keywords from Your Competitors?
If you use this tag, then obviously your competitors are going to know where you are focusing and what are your primary keywords? You should use KEYWORDS in BITS, distribute PHRASES into SINGLE KEYWORD, remove DUPLICATE keywords, keep all keywords UNIQUE.
Old Technique: “seo services, seo trainer, seo training, seo consultant, seo outsourcing, outsourcing services, seo consultancy”
BITS Technique: “seo, trainer, services, training, consultant, outsourcing, consultancy”
Tips To Write Effective Page Description Tag:
- Optimize for relevant keywords
- Use group of relevant keywords on a particular webpage
- Put only those keywords which are focused on webpage
- Don’t put all keywords in this tag
- Don’t repeat keywords in this tag
- Don’t use misspell keywords
- Use keywords with small case letter
- Use BITS technique to write keywords
- Each individual page should be optimize for less than 10 keywords
Read More
