Have you ever wondered, “How do I promote my fan page on Facebook?” This article reveals 5 Killer ways to use the power of Facebook to grow your fan base.
Why Do You Need a Facebook Fan Page? You may ask, “Why do I even need a Facebook fan page?” Here’s why: Right now Facebook has an Alexa ranking of 2. They are the 2nd most trafficked website next only to Google!
This means your Facebook page will get indexed faster on Google and other search engines, so if you don’t have a fan page, be sure to create one and promote it.
Here are 5 Killer ways to grow your Facebook fans:
#1: Invite People From Your Facebook Friends List
Do you have your personal friends and professional colleagues segmented into lists on your Facebook home page?
I have a number of lists in my personal Facebook account.
You can invite these lists as groups to your Facebook fan page rather of sending individual invites. This is the easiest and fastest way to jump-start your fan base.
When you click “Suggest to Friends” on your fan page, start typing in the name of your friends list in the filtered friends section; for example, “Social Media Experts.” This will automatically send an invitation to your facebook fan page to all of your colleagues listed in that category.
It’s possible that it may take a while before you start seeing those known faces pop up in your fan page because people are busy. There have been a few occasions where I’ve softly nudged them with an individual invite, but I keep that to a minimum.
As you add more people to your network, remember to go back to your same lists and send the invite to the new people you have added. The names of those who have already been invited will be “grayed out” and the invite will only be sent to your new contacts.
#2: Find People With Facebook Search
The updated Facebook Search feature (see the Search bar at the top of Facebook) gives you a view into conversations of your friends and status updates that may even show you who may be looking for the services you offer.
There is even an option to search “Posts by Everyone,” which gives you a glimpse into conversations of people who may not even be connected to you. After entering a search term, there will be a display, “Posts By Everyone.” This allows you to view conversations from others who aren’t in your friend lists.
Here is a screenshot when I entered “buying a home” in the Search field:
As you can see, there is a person saying “I think we are buying a house tomorrow.” If this person is already in your contacts list, the following is a very easy conversation starter: “Hi ______, I saw your Facebook comment about your plans to buy a house tomorrow. Do you need any help with school information in that particular area?”
There is another person stating that they plan to stay in their house for a long time. This can be a potential candidate for a loan refinance. Again, if this person is already a friend on Facebook, it would be very easy to start a conversation without sounding like an annoying salesperson.
#3: Attract People With Facebook Social Ads
Social Ads provide advertisements alongside your Facebook sidebar which show related actions your friends have taken on the site. These actions may be things like “Leah is now a fan of The Offspring. Would you like to become a fan too?” It is possible to tailor ads to your friends and their interests, which makes it more appealing for them to take action because you are interested as well.
This strategy requires a small budget, but can be very effective in finding your target market. It is very important to do a Facebook search with specific keywords in your particular niche to find out if it’s being talked about on Facebook (see #2 above).
If you click on “Promote With an Ad” on your fan page, you can start a campaign. You can set a daily spending limit of $10, $25, or other appropriate amount. Because I market mostly to businesses with my keywords (such as real estate broker, loan officer, real estate investor, and so forth) which are in numerous profiles as job descriptions I have been able to use Facebook Social Ads effectively for my fan page.
It’s possible to run your Facebook ads for only 4 to 5 days with a $25 per day budget. Then stop the ad for a few weeks if you like and run the same ad again. This allows your fan page to grow in spurts and I have found it to be very effective in growing my fan base without spending a lot of money at once.
#4: Facebook Fan Page Twitter App
The Facebook Fan Page Twitter application is a great tool that brings your Twitter following back to your fan page. When you post a status update, a link or a photo (you can choose) on your Facebook fan page, there will be an update to Twitter with a shortened bit.ly link back to your fan page. This is just pure genius to drive traffic from another source right to your page.
There are other Facebook and Twitter integration applications; however, this is the one that leads people directly back to your page. This gives them an option to become a fan of your page right at that moment if they click on the bit.ly link from Twitter.
#5: Facebook Fan Box Widget
The Facebook Fan Box Widget is a great feature to add to your blog or website. This widget allows you to show your fan base and allows others to become fans instantly. This is just one way to promote your page across several social media sites. It is important to cross-reference all of your social media sites so others can find you and your websites on other networks.
So what do you have to add to this list? Are you finding other effective ways to promote your Facebook fan page? I would love to hear from you and your successes in promoting your pages in the comments below.
If you have any question in this regard, don’t hesitate to ask. You can contact me through our Contact form or just send me an email at Wahid@wahidqazi.com.
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Whether you run a small business from your home or work for a large corporation, you can use YouTube to boost your company. As you probably know, YouTube is a No.1 video sharing community where anyone including you and your business can upload videos for others to view. The trick is to determine the right kind of video to upload, and then finding a way to profit from YouTube viewership.
Using YouTube as a Video Host
Do you already have videos in your business? If your answer is yes, you can easily upload those videos to YouTube, for anyone to view. (Whether anyone wants to view your videos is another story, however, which we’re going to cover shortly.) Aside from making your videos public, there’s one more good reason to upload your videos to YouTube; when YouTube hosts your video, you don’t have to.
That’s right; YouTube is, at its most basic, a giant video hosting website. Instead of taking up valuable storage space on your own web server, you can allow YouTube host your video instead. You will display the video on your own website, of course, but you do it by embedding code for the video in your site’s underlying HTML. The code points to the video on the YouTube site; YouTube then serves the video from its website to appear on your webpage.
Not only you save on storage costs, you also don’t have to pay for all the bandwidth used when visitors watch your videos and YouTube offers unlimited bandwidth. Yes, you still have a slight bandwidth usage when someone views the text of your webpage, but the bandwidth used to deliver the video comes straight from YouTube.
If you run a small business with limits on storage and bandwidth, letting YouTube host your videos can be a real cost saver. And if your video happens to become popular or even viral, you don’t risk having your servers overload and shutdown; YouTube’s servers will handle the load as I said earlier YouTube offers unlimited bandwidth.
Creating an Online Video Presence
What types of videos can your business make for YouTube? It depends on the type of your business and on the way you want to use the Web.
First, look at any existing videos you might have made for use in your business. Perhaps you’ve taped a company meeting, seminar or webinar, or you have a PowerPoint presentation that’s been converted to video. Or maybe you’re a realtor who has recorded video house tours or a motivational speaker who has a speech or two recorded on tape. Any of those videos could make a good beginning point for moving your business to YouTube.
Take the example of realtor. Today, most realtors take digital photographs of the houses they list, and then potential buyers view those photos on their website. But there’s nothing stopping you from using a camcorder to produce a video tour of the house, editing that tour into a short video, and then publishing that video on YouTube. You can then embed the YouTube video on your own website, so that potential buyers can view the video. It’s a great improvement to a realtor’s selling services, and it doesn’t cost you a cent (beyond the cost of shooting the video, of course).
Here’s one more example for you. If your business is a leader in its category, or if you yourself are an industry specialist, you can establish and exploit that expertise via a series of YouTube videos. All it takes is a video camera or webcam pointed at you behind a desk; you then spend three or four minutes talking about a peculiar topic or issue of interest. Think of it as a professional video blog; if you truly know what you’re talking about, it will help to establish your professional credentials and polish your company’s image.
For that matter, there are a lot of different types of videos that can help enhance your company’s image. There may be value, for example, in placing a video online of your company’s most recent sales conference or at least the part that introduces forthcoming new products. Or maybe your company has hosted a seminar or conference that is of interest to others outside your company. These videos can be edited for duration and uploaded to YouTube, where any interested party can view them.
That said; there is one type of video that you don’t want to upload. YouTube is not the place to recycle your company’s commercials. Users will not go out of their way to view something online that they try to avoid in the real world. Unless you have a really clever, Super bowl worthy commercial that people want to view again and again, keep your ads to yourself and don’t upload them to YouTube.
Promoting Products and Services via YouTube
So far, I’ve talked about videos that only broadly boost your company, in terms of enhancing your company’s image. You can also use YouTube more directly to boost your company’s products and services that is, to drive potential customers to your website where they can buy what you sell. To do this, you need to make and upload videos that function as online infomercials, subtly boosting your company’s products and services.
Let’s say that you offer gift baskets for sale. You create a short video for YouTube about how to make gift baskets something that would be of interest to anyone in the market for them. You prominently display your web page address and phone number within the video, and in the descriptive text that accompanies the video on the YouTube site. Because the video has some informational content (the how-to information), it attracts viewers, and a certain percentage of these will follow through to purchase the gift baskets you have for sale.
Or maybe you’re a business consultant and you want to promote your consulting services. To demonstrate what you have to offer potential clients, you create and upload some sort of short video a motivational lecture, perhaps, or a slideshow about specific business practices, or something similar. You use the video to establish your expert status and then display your email address or web page URL to solicit business for your consulting services.
Or maybe you have a full-length DVD for sale. You excerpt a portion of DVD and upload it to YouTube, with graphics before and after (and maybe even during) the video detailing how the full-length DVD can be ordered.
Likewise if you’re a musician with CDs to sell, an author with books to sell, an artist with paintings or other artwork to sell, or a crafts maker with various crafts and such to sell. The musician might create a music video to promote his CDs; the author might read an excerpt from her book; the artist might produce a photo slideshow of his work; and the crafts maker might upload a short video walk-through of pieces she has for sale. Make sure you include details for how the additional product can be ordered, and let your placement on YouTube do the promotion for you.
As an example, Charles Smith Pottery offers a series of instructional videos on YouTube that demonstrate how to use a pottery wheel. Interested viewers can then access the accompanying website (detailed both in the video and in the video’s description) to learn more and to see what products the company has for sale.
Another example is t he San Francisco Electric Tour Company, which offers Segway tours of the San Francisco Bay Area. The company created an entertaining demo video about the Segway and their tours and then uploaded the video to YouTube. Interested people can view the video and then contact the firm to schedule a tour. It’s quite synergistic.
Then there’s John Pullum, a hypnotist and mind reader who provides corporate entertainment and motivational speeches. He’s uploaded videos of several of his appearances to YouTube; they’re both entertaining and informational regarding the services that he has to offer. Any viewer who likes what they see can then go to his website to learn more or to arrange an engagement.
The key is to create a video that people actually want to watch. That means something informative, useful, or entertaining. It can’t be a straight commercial, because people don’t like to watch commercials. It has to provide value to the viewer.
Once you get the viewer hooked, you lead him back to your website where your goods or services are for sale. It’s a two-step process watch the video, then go to the website to learn more or buy something. If your video is interesting enough, viewers will make the trip to your website to close the deal.
Shooting for YouTube: Proper Production Values
When you’re producing a video for YouTube, keep in mind that the video will be viewed in a small (320 x 240 pixel) window on the viewer’s computer monitor. It won’t be viewed on a high-definition widescreen TV; it won’t even be viewed on the full computer screen. No, your video has to be compelling when viewed in that small YouTube video window.
What this means is that you don’t need to spend a lot of money on sophisticated video values. Skip the HDTV recording, skip the widescreen aspect ratio, may be even skip the ultra-expensive lights and makeup. Make your video good enough to be viewed at a 320 x 240 size, and don’t waste your money on production values that won’t be visible to the viewer.
In addition, keep that size in mind when deciding what to shoot. Don’t bother with crowd scenes; all those people will be too tiny to see in the small video window. Instead, compose an image that has maximum impact in the small window. What works best, more often than not, is a large subject against a simple background. That might be nothing more than the speaker full-frame against a light background; it’s a big image with good contrast, which is what you want.
You should, however, spend a few bucks for onscreen graphics. You want a title for your video, appropriate subtitles throughout, and your company’s phone number and website URL. These graphics need to look professional, and be large enough to read in the YouTube video window.
You can shoot a video for YouTube using professional video equipment, a consumer-level video camcorder (shooting in digital video format, of course), or even a computer webcam. Many video blogs are shot with simple webcams, just a person in front of the camera, talking about the subject at hand. You’ll probably want to transfer the video to a computer for editing, of course; any consumer-level video editing program, such as Microsoft’s Windows Movie Maker or Apple’s iMovie, should do the trick.
As to length, YouTube lets you upload videos up to 10 minutes long. If you have a longer video say, a half-hour seminar on tape you can simply edit it into several shorter segments. In fact, shorter segments are generally better; I recommend keeping your videos to three minutes or less. Anything longer and you’ll start to bore people and lose viewers. Even if you have a 10-minute video, you might want to edit it into three or four 2- or 3-minute segments. YouTube viewers have a short attention span, and you need to compensate for this.
Uploading Your Videos to YouTube
The hardest part about uploading a video to YouTube is creating and editing the video. The uploading process itself is so simple a CEO can do it.
First, however, you have to make sure that your video file meets YouTube’s requirements, which are as follows:
- MPEG-4 format video with either the DivX or XviD codecs
- MP3 format audio
- 320[ts]240 resolution
- Frame rate of 30 frames per second (FPS)
- Length of 10 minutes or less
- File size of 100MB or less
If you shot your video with a digital camcorder or computer webcam, it’s probably in the right format to begin with, so there’s no conversion necessary. Your only concern is to stay within the length and file size limits.
To upload the video, click the Upload Videos link at the top right-hand corner of any YouTube page. This displays the Video Upload page; you now have a little paperwork to do.
First, enter a title for your video. Make sure it’s descriptive without being overly long. Next, enter a description for the video; this can and should be longer and more complete. (And don’t forget to include your phone number and website address in the description.)
Then enter one or more tags for the video, separating each tag by a space. Tags are keywords people use when searching; use as many tags as necessary to capture all possible search words and attract as many potential viewers as possible.
Now pull down the Video Category list and select a category for the video. Click the Upload a Video button when you’re ready to proceed.
Step two of the video upload process is where you specify the file you want to upload. Click the Browse button to open the Select File to Upload dialog box; navigate to and select the file you want and then click Open. This loads the filename into the File box on the Video Upload page.
With all of that done, the final step is to click the Upload Video button. YouTube finds the video on your hard disk and starts uploading it; the progress is shown on the Video Upload page. Once uploaded, take note of the video’s URL (to link to from your site and use in promotional material) and the embed code (to embed the video in your own website). Your video is now ready for viewing!
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Several in the SEO world have long questioned the necessity of re-writing dynamic URLs, those that pull content from databases into static URLs that appear to end with a finite .php / .asp / .html / .cfm etc. A dynamic URL is often criticized by search engine optimizers because of the difficulties search engines have had indexing and reading them in the past.
At this time, however, Yahoo!, Bing, Google & Teoma all have dynamic pages in their index and in the top search engine result pages for many different searches. It would seem the issue with search engines has degraded. However, the usability matter of dynamic URLs still exists. From a user’s point of view a URL in the form of http://www.site.com/page.html is considerably friendlier than a URL written as http://www.site.com/page.php?ID=2&TAGformat=945bb399ls3.
No matter if it’s posting the URL to a website, sending it in an email, or save it on a notepad for later, the dynamic URL is something that is definitely unfriendly for users. The advantages of mod_rewrite and other tools that permit for the conversion of dynamic URLs into static ones may be lessened by the new abilities of the search engines, but they are not altogether gone.
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Back to basics time this Friday, and this time, it’s all about the only meta tag that still has relevance; the meta description tag. Meta descriptions have three primary uses:
- To describe the content of the page accurately and succinctly
- To serve as a short, text “advertisement” to click on your results in the search results
- To display targeted keywords, not for ranking purposes, but to indicate the content to searchers
Great meta descriptions, just like great ads, can be tough to write, but for keyword-targeted pages, particularly in competitive search results, they’re a critical part of driving traffic from the engines through to your pages. Their importance is much greater for search terms where the intent of the searcher is unclear or different searchers might have different motivations.
There’s a few good rules to follow when writing meta descriptions that take advantage of their use in pulling in search traffic:
- Always describe your content honestly – if it’s not as “sexy” as you’d like, spice up your content, don’t bait and switch on searchers or they’ll have a poor brand association.
- Character limits – currently Google displays up to 160 characters, Yahoo! up to 165 and MSN up to 200+ (they’ll go to three vertical lines in some cases). Stick with the smallest – Google – and keep those descriptions at 160 characters (including spaces) or less.
- Write with as much sizzle as you can while staying descriptive – the perfect meta description is like the perfect ad – compelling and informative.
- Just like an ad, you can test meta description performance in the search results, but it takes careful attention. You’ll need to buy the keyword through PPC so you know how many impressions it received over a given timeframe and can track your CTR.
- Unlike an ad, the motivation for natural search click is frequently very different than that of users clicking on the paid results. Don’t assume that a successful PPC ad will transition into a good meta description (or the reverse).
- It’s extremely important to have your keywords in the meta tag – the bolding done by the engines can make a big difference in visibility and CTR.
- You shouldn’t always write a meta description. Although conventional logic would hold that it’s universally wiser to write a good meta description yourself, rather than let the engines scrape your page, this isn’t the case. I use the general rule that if the page is targeting 1-3 heavily-searched terms/phrases, go with a meta description that hits those users performing that search. However, if you’re targeting longer tail traffic, for example with hundreds of articles or blog entries or even a huge product catalog, it can sometimes be wiser to let the engines themselves extract the relevant text. The reason is simple – when engines pull, they always display the keywords (and surrounding phrases) that the user searched for. If you force a meta description, you can detract from the relevance the engines make naturally. In some cases, they’ll overrule your meta description anyway, but it’s not always wise to rely on that.
So, we’ve now completed the triumvirate of on-page basics with title tags, meta descriptions and URLs. If you’ve got some valuable meta description writing techniques, please do share.
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Many people in SEO groan at the thought of meta-tags.
After all, meta-tags for ranking is dead for SEO, isn’t it?
Not quite.
In fact, meta-tags have begun a startling revival.
A couple of key points about why you should consider taking meta-tags more seriously:
1. Google duplicate content filters
Google has had real problems this year in determining what may or may not be duplicate content.
Sites with generic, or absence of, meta-description tags, may find themselves going supplemental, or simply not showing properly for their content.
Heck, even well-known sites such as SEOmoz and Threadwatch may have issues here.
Going supplemental is an invitation to traffic loss, so take pre-emptive action by setting up unique meta-description tags on your pages.
2. Clickthrough rates
There’s no point ranking for good keywords if the description under your search engine listing sucks.
Absense of a meta-description at best leaves search engines looking for a random sampling of text that may be relevant.
Why leave it to chance?
Increase your clickthrough rates from listings by actually better controlling the text with the listing by setting up unique meta-descriptions tags for your pages.
And try to ensure you include a marketing hook very quickly in the description tag.
If you are ranking, tell search engine users why your page is so relevant for their query.
3. Ranking
Google doesn’t appear to use meta-keywords to rank webpages/sites.
But Yahoo! does.
Yahoo! still commands a respectable 30% of US search traffic, and even where the market share is really small (such as the UK), strong Yahoo! rankings can still prove very cost-effective.
So add some spice for Yahoo! Search by focusing on your meta-keywords tag.
No, I’m not advising you keyword stuff the tag – but at least make the effort to set up keywords in your tag that Yahoo! can process that for ranking purposes.
Overall
All too often people can get fixated on the details rather than the bigger picture. Decent meta-tags are a part of that bigger picture.
This is especially when it comes to clickthrough rates. After all, what’s the point of ranking for competitive keywords if you leave clickthroughs to chance?
Search engine users want a quality experience – offer them that by taking care of the details of your site that can help work best in the big picture.
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How many of you think this way? Let me repeat my question, is getting top positions about more hits to your website? I guess all will answer in YES, but the truth is a bitter reality, thanks to “Google alert”.
Getting King’s place doesn’t mean more Money!
In the same manner getting top positions doesn’t mean more hits to your website, when a website comes at top place in search engine, what it shows? It has three things to show, page title, description and website address. Site title and description help searchers to motivate (to visit) or reluctant (to leave).
Hard to justify with different Industries every time
It takes years to understand one business properly, how can one expect from SEOs should understand all industries? YES, SEOs understand their JOB very well, most SEOs understand the common sense of business.
To Understand clients’ industry/business and its term is just like giving them the best outcomes, it will not only help to communicate with Clients but this way SEOs can help them in correct direction.
Why to Thanks Google Alert!
Google Alert is a very effective utility of Google, it tells us about which websites are hits with search keyword phrase/s, it really helped me knowing the fact that not all top ranked website/s are hits, it’s about the best description tag that turns searchers to click on that website/s, it doesn’t matter where website/s ranked, you can experience it by yourself, http://www.google.com/alert is a free service, create your alerts and whenever you get alerts, try to search with those mentioned keyword phrases and see the position of the hit website/s.
How important is Description Tag?
Description tag can turn searchers to be visitors, so you can guess how important description tag is! Bringing websites to top positions require a lot of things including healthy content, good link popularity, easy navigation, logical site structure, clean html and relevant title/description tags.
SEO efforts are not just to bring websites to top, bringing website to Top is just one of the elements of SEO efforts. A SEO involvement is the 2nd heaviest involvement than website owner.
Understanding Clients Business…
- Understand clients target audience and market
- Select the best keyword phrases according to product/services, keeping target audience in mind
- Focus on the most relevant keyword phrases
- Re-check all keywords by “Reverse Engineering Process“, either the selected keyword phrases give the exact traffic your clients require or not
- Write “Title”, title belongs to keywords, try to include relevant keyword phrase within the limit of 60 to 70 Characters
- Write “Description Tag“, description tag is very important bringing traffic and converting visitors into customers, it belongs to products and services, write is according to products and services, it has to be central idea of the page and site
Motivate SE Searchers!
Searchers are never the less important than Visitors, it’s easy to motivate visitors than searchers, a visitor visit a page but a searcher view collectively not more than four lines of title, description and website address.
Do you know?
- Who your searchers are…
- What they must be looking for…
- What description your website is showing off after search…
- On Which page your searchers are directed…
If you still miss some answers of above mentioned questions, you should be able to find out all, after knowing all answers, you can easily motivate your searchers to hit your website.
About The Author
Wahid Qazi is a Researcher, SEO, Trainer, Speaker and Author, specializes in branding and promotion, pioneer of SEO industry in Pakistan, and has trained dozens of quality SEOs.
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Three Pronged Google’s Jaggar Update was the scariest of all Google Updates so far, it’s the longest period update and affected almost all websites specially those on competitive keyword or phrase. Majority of SEOs and Website Owners dislike this update, since they had to change their strategies.
I personally like google not only because of its volume and popularity but for its continual efforts to improve and maintain search engine quality of results. In search, google always comes with new and innovative ideas. Here is a latest updates that google does recently, it’s another step toward better results.
Here is a list of elements in Jaggar Update:
- Reciprocal Link Exchange (RLE) Abuse
- CSS SPAM
- Blog SPAM
- Redirect Domains or Pages
- Pirate Sites or Matter
- Inbound Links (IBL) Repetition
- Outbound Link (OBL) Irrelevancy
- Top Domain PR Weight
- Keyword Stuffing in Alt Tags
- Hidden Text
Reciprocal Link Exchange (RLE) Abuse: is cross linking between two or more websites for building link popularity, it doesn’t matter the websites are relevant or not, they are cross linked just to improve their PG. NO more cross linking now, jaggar update has really treated RLE website badly. Bulk link renting, link farming, FFA linking and irrelevant linking are also the type of RLE abuse.
Solution: Stop RLE link building strategy. Build one way linking through partnership programs, directories relevant category listings and relevant industry portal registrations.
CSS SPAM: is that CSS, which is created for misleading search bots and visitors, playing with CSS and deceiving search engine bots is NO more worth at least with google bot, webmaster use CSS to invisible text with website visitors, invisible text or near to invisible text by any mean is SPAM.
Solution: Use CSS for better formatting not to deceive search engine bots.
Blog SPAM: is that blog which is not updated and created specially to promote website.
Solution: Make blogs and maintain them regularly, try to use your blogs as guideline or help to your business rather just promotions.
Redirect Domains or Pages: are those domains or pages which are used to forward visitors somewhere else it could be in same domain or different domain.
Solution: Don’t redirect your domain or pages unless you have restructured or updated your website. Use 301 a permanent director, if you have restructured or updated your website.
Pirate Sites or Matter: are copied sites or matter from somewhere without permission, it could be from same domain as well then it will be mirror copy that’s also SPAM.
Solution: If you can’t manage to keep fresh content then there are free content distribution websites available which provide fresh content free of cost, use content from there.
Inbound Links (IBL) Repetition: IB links are links pointing the same domain pages. If one page is linked with too many times by different positions and with different or multiple keyword or phrase, it’s considered to be SPAM practice.
Solution: One or two multiple links (one could be text based and another could be image based link) are OK to same page, don’t go beyond the limit.
Outbound Links (OBL) Irrelevancy: is linking with irrelevant websites or categories, it’s wastage of time and money to be linked with irrelevant websites.
Solution: Find relevant category related to your website and ask for placements both paid and free directories and portals available with plenty of categories.
Top Domain PR Weight: is the index or default page exists in root directory, when you type www.mydomain.com this page comes to show its content, google has started considering this page’s PR only, rest of the pages got very less consideration to google now.
Solution: Register your top domain in directories, portals to get maximum incoming links to your top domain and keep fresh content at top domain as well.
Keyword Stuffing in Alt Tags: is considered SPAM, this is a technique in which keyword or phrases are put in atl tags without considering that they are relevant or not.
Solution: Put relevant keyword or phrase in alt tags if keyword or phrase doesn’t suite then don’t try to put it forcefully.
Hidden Text: is invisible text that is kept to feed search engine rather to show website visitors. In this technique text color is kept same as back ground color, as a result text cannot be seen by human visitors.
Solution: Don’t use this technique, if you have applied it, remove it as soon as possible. Instead of keeping your text hidden, make everything visible to visitor and try to use keyword or phrase in caption, heading, sub-heading, bold or linked.
About The Author
Wahid Qazi is a Researcher, SEO, Trainer, Speaker and Author, specializes in google optimization and promotion.
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Interesting comparisons between Organic and PPC listings, everybody wants to know which is of more worth and value, I would say that both have different preposition and benefits. Here is list of elements between both organic and PPC with their pros and corns.
Organic Listings
- Long Lasting Effect
- Slow Results
- Low Cost
- Less Control Over Ranking
- More Clicks Than PPC
- No Management
- No Monitoring
- Assumption
- Gigantic Exposure
- More Text Space
- Uncontrolled Title And Description
PPC Listings
- Effect Depends On Budget
- Quick Results
- Expensive
- Complete Control Over Ranking
- Less Clicks Than Organic
- Complete Management
- Complete Campaign Monitoring
- Authentic
- Limited Exposure
- Less Text Limitation
- Controlled Title And Description
I’m sure, this comparison will help you take better decision and best use of your hard earned money, both these marketing are very effective in different scenarios, if you have big budget you must go for PPC first and also keep organic as secondary marketing for long term. If you have small budget then organic would be an excellent choice with some paid listings in directories and industry related portals.
About The Author
Wahid Qazi is a Researcher, SEO, Trainer, Speaker and Author, specializes in google optimization and promotion.
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Search engines don’t talk with websites directly, they use bots to communicate with websites, their bots come to websites and start reading the websites, whatever they read at websites they go back to search engines carrying the messages and store those messages in search engine’s database.
Search Engines are NOT Human Beings!
Search engines view websites with different prospects. They don’t have eyes to analyze beautiful colors and animations, don’t have ears to listen music and don’t have feelings to fall in love with your catchy slogans. Apart of all these disabilities they can evaluate your website better than a human being.
When you develop or going to get your website developed, what things you should keep in mind? Being website Owner you might think of website design and content, being Webmaster you might think of easy navigation and flexibility of website. You might be missing one very important aspects of search engine positioning, and that is how search engine is viewing your website?
What Things Search Engines Like at Your Website?
Good communication can increase the performance, it applies the same to search engines, if your website can communicate well enough to create good impression to search engines, your website will be facilitating with high rankings then, here is a list of elements search engines like.
- Validated and Optimize Code
- Rich Content
- Unique URL of Each Webpage
- Plain URLs
- Proper Internal Linking
- Healthy Incoming Links
- Text Based Navigation
- Neat Table Structure
- Good Directory and File Structure
- Proper Headings, Subheadings, Captions
- Title, Meta Tags and Alt Tags
- Robots.txt
What Things Search Engines Dislike at Your Website?
Take care of the elements which can hurt your view to search engines, thought each search engine has its own criteria of viewing websites but all major search engines dislike these mentioned elements.
- Broken Links
- Invalid Code
- JavaScript
- Orphan Links, Images and Files
- Under-construction Page/es
- Pop ups
- Redirectors
- IP Tracking
- Dynamically Generated Pages
- Frames
- Same Background and Font Colors
- Multi Nested Table Structure
Search engine bots crawl website with different time frame period, it depends upon how frequently your website updates? Each search engine has its own time frequency to crawl websites, now you know what things do matter to search engines, take care of them so that your website can delivery its message well enough to get top rankings.
Best of luck 
About The Author
Wahid Qazi is a Researcher, SEO, Trainer, Speaker and Author, specializes in google optimization and promotion.
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