We have been deeply documenting the rise of Bing, and there’s no denying it has unquestionably improved Microsoft’s position in terms of search market share.
So now the issue for website owners and Search Engine Optimizers remains – “How do I rank top in Bing and drive more visitors to my website?”
As you guys know very well that Bing is a smart search engine because if you are an SEO and optimizing a website for a keyword, example: “SEO Consultant” then if you’re optimizing your main page and let suppose your main page doesn’t contain the keyword OR text SEO Consultant then Bing will automatically find the text from your subpages.
While the jury is still out on definitive strategies for higher ranking success in Bing, there seems to be a rising chorus of support for certain tactics, which I have detailed below:
- Backlinks: While backlinks are still used in the bing algorithm, it seems not to the similar level as Google. Backlink counts for top 10 websites in Bing are much lower as compared to Google, suggesting less importance.
- Anchor Text: It seems that Bing focuses more deeply on links with relevant anchor text, so that should influence your linking strategy – get your text anchor text right.
- On-Page Optimization: One of the more contentious factors, but many SEO experts believes Bing is weighting more deeply towards On-Page Optimization, not sure this will remain the case, if in fact it is the case.
- Keywords in URLs add essential ranking benefits
- Title Tags are as important as all the time.
- Internal link anchor text seems to add major weight to content relevance
- Age and Authority: It appears that Bing places a higher weighting on site/domain age and authority as compared to Google. Once more a factor that is surely not sustainable given the importance of social media and blogs in terms of relevant results.
Below is a chart that ABC News Alerts produced based some analysis. We compared the top 2 results for the search “Latest News” in Bing and Google to determine what factors matter most for the two respective websites.
As you can see from the general consensus and ABCNewsAlerts’s research, the higher ranking factors for Google and Bing do differ.
The important thing to note is that no one of them competes, so to get higher rankings in Bing and Google won’t compromise each other. Smart site owners should be covering off the factors of each search engine to maximize their website visitors.
If you’ve done your own experiment into what works and doesn’t work for Bing SEO – we’d love to hear what you’ve learnt.
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Three Pronged Google’s Jaggar Update was the scariest of all Google Updates so far, it’s the longest period update and affected almost all websites specially those on competitive keyword or phrase. Majority of SEOs and Website Owners dislike this update, since they had to change their strategies.
I personally like google not only because of its volume and popularity but for its continual efforts to improve and maintain search engine quality of results. In search, google always comes with new and innovative ideas. Here is a latest updates that google does recently, it’s another step toward better results.
Here is a list of elements in Jaggar Update:
- Reciprocal Link Exchange (RLE) Abuse
- CSS SPAM
- Blog SPAM
- Redirect Domains or Pages
- Pirate Sites or Matter
- Inbound Links (IBL) Repetition
- Outbound Link (OBL) Irrelevancy
- Top Domain PR Weight
- Keyword Stuffing in Alt Tags
- Hidden Text
Reciprocal Link Exchange (RLE) Abuse: is cross linking between two or more websites for building link popularity, it doesn’t matter the websites are relevant or not, they are cross linked just to improve their PG. NO more cross linking now, jaggar update has really treated RLE website badly. Bulk link renting, link farming, FFA linking and irrelevant linking are also the type of RLE abuse.
Solution: Stop RLE link building strategy. Build one way linking through partnership programs, directories relevant category listings and relevant industry portal registrations.
CSS SPAM: is that CSS, which is created for misleading search bots and visitors, playing with CSS and deceiving search engine bots is NO more worth at least with google bot, webmaster use CSS to invisible text with website visitors, invisible text or near to invisible text by any mean is SPAM.
Solution: Use CSS for better formatting not to deceive search engine bots.
Blog SPAM: is that blog which is not updated and created specially to promote website.
Solution: Make blogs and maintain them regularly, try to use your blogs as guideline or help to your business rather just promotions.
Redirect Domains or Pages: are those domains or pages which are used to forward visitors somewhere else it could be in same domain or different domain.
Solution: Don’t redirect your domain or pages unless you have restructured or updated your website. Use 301 a permanent director, if you have restructured or updated your website.
Pirate Sites or Matter: are copied sites or matter from somewhere without permission, it could be from same domain as well then it will be mirror copy that’s also SPAM.
Solution: If you can’t manage to keep fresh content then there are free content distribution websites available which provide fresh content free of cost, use content from there.
Inbound Links (IBL) Repetition: IB links are links pointing the same domain pages. If one page is linked with too many times by different positions and with different or multiple keyword or phrase, it’s considered to be SPAM practice.
Solution: One or two multiple links (one could be text based and another could be image based link) are OK to same page, don’t go beyond the limit.
Outbound Links (OBL) Irrelevancy: is linking with irrelevant websites or categories, it’s wastage of time and money to be linked with irrelevant websites.
Solution: Find relevant category related to your website and ask for placements both paid and free directories and portals available with plenty of categories.
Top Domain PR Weight: is the index or default page exists in root directory, when you type www.mydomain.com this page comes to show its content, google has started considering this page’s PR only, rest of the pages got very less consideration to google now.
Solution: Register your top domain in directories, portals to get maximum incoming links to your top domain and keep fresh content at top domain as well.
Keyword Stuffing in Alt Tags: is considered SPAM, this is a technique in which keyword or phrases are put in atl tags without considering that they are relevant or not.
Solution: Put relevant keyword or phrase in alt tags if keyword or phrase doesn’t suite then don’t try to put it forcefully.
Hidden Text: is invisible text that is kept to feed search engine rather to show website visitors. In this technique text color is kept same as back ground color, as a result text cannot be seen by human visitors.
Solution: Don’t use this technique, if you have applied it, remove it as soon as possible. Instead of keeping your text hidden, make everything visible to visitor and try to use keyword or phrase in caption, heading, sub-heading, bold or linked.
About The Author
Wahid Qazi is a Researcher, SEO, Trainer, Speaker and Author, specializes in google optimization and promotion.
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Who doesn’t want to get Top Ranking Positions in Google? 1st Page Placement in Google is NOT difficult, you need to follow Google Optimization Guidelines, and this Article has Summary of the Seven Fundamentals for Google Optimization.
Google optimization is about following Google guidelines, Google likes ethical SEO practices, those SEO practices which are to help website owners as well as Google and it has published guidelines for SEOs here: http://www.google.com/intl/en/webmasters/seo.html
Top 7 Fundamentals for Google Optimization
- Fresh and Original Content
- Clean and Validated Code
- Easy and Accessible Navigation
- Good Interlinking of Web pages
- Healthy and Relevant Incoming Links
- Domain Age and Registered Period For
- Same Contacts at Site and Domain Registration
Fresh and Original Content
Google love fresh and original content on web page, selectable content/text copy of your web page, google can’t read content on images or at pics but if your website is completely based on images so there’s a solution for you, you can use your slogan on ALT tags.
e.g.; “<img src=”image source” alt=”Search Engine Submission | Submit Your Website on 100 Search Engines With a Single Click. “>
Clean and Validated Code
Clean and validate code helps google to crawl deeply, try to put content at the beginning of your web page, ignore nesting, javascript or comments, in fact try to shorten the text format with the help of external CSS.
Easy and Accessible Navigation
Text or image base navigation helps google to read, google bot can’t read javascript, dhtml, flash base navigation, try to avoid using these practices which google doesn’t like. Keep your navigation at top or left side of the web pages, make sure to add a sitemap page which will guide web surfers and web bots to read each and every page of your website, if you have huge website then make sure to add at least all main categories’ links at sitemap page.
Good Interlinking of Web pages
Web links are like roads and streets at website, make sure all website’s internal links are text base or image base, with relevant content.
Healthy and Relevant Incoming Links
Google likes referred websites, specially referred from quality and relevant resources. The more referrer links the more top rankings. Here one thing should be remembered that one relevant incoming links is better than hundred irrelevant links.
Domain Age and Registered Period For
Google started keeping new registered domains in sandbox since April 2004, in sandbox almost all new domains kept on probationary period for 6 to 8 months, in some cases for longer period, Sandbox domains don’t get good rankings.
Google also likes to rank better to those domains which are registered for longer period like for 5 or 10 years, because whoever registered domains for longer period shows how much s/he is serious with her/his business and most probably won’t do SPAM with those domains.
Same Contacts at Site and Domain Registration
Google likes true businessmen and a true businessman doesn’t misguide his website visitors, google likes those websites which have physical mailing address to their contact pages and google compares it with that physical mailing address which is used in domain registering.
About The Author
Wahid Qazi is a Researcher, SEO, Trainer, Speaker and Author, specializes in google optimization and promotion.
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Interesting comparisons between Organic and PPC listings, everybody wants to know which is of more worth and value, I would say that both have different preposition and benefits. Here is list of elements between both organic and PPC with their pros and corns.
Organic Listings
- Long Lasting Effect
- Slow Results
- Low Cost
- Less Control Over Ranking
- More Clicks Than PPC
- No Management
- No Monitoring
- Assumption
- Gigantic Exposure
- More Text Space
- Uncontrolled Title And Description
PPC Listings
- Effect Depends On Budget
- Quick Results
- Expensive
- Complete Control Over Ranking
- Less Clicks Than Organic
- Complete Management
- Complete Campaign Monitoring
- Authentic
- Limited Exposure
- Less Text Limitation
- Controlled Title And Description
I’m sure, this comparison will help you take better decision and best use of your hard earned money, both these marketing are very effective in different scenarios, if you have big budget you must go for PPC first and also keep organic as secondary marketing for long term. If you have small budget then organic would be an excellent choice with some paid listings in directories and industry related portals.
About The Author
Wahid Qazi is a Researcher, SEO, Trainer, Speaker and Author, specializes in google optimization and promotion.
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Incoming links are like votes in election for your website but it’s not like majority is authority, quality incoming links are considered more valuable than poor links even if you have 1000s. One quality link is equal to 100 poor links, in this article you’ll come to know how to get qualified links which can strengthen your website ranking and also how to build successful link building campaign.
Do you want to waste your hard earn money on getting poor incoming links to your website? Even if you don’t spend money, are you ready to spend your valuable time focusing on those irrelevant incoming links pointing to your website? Choice is yours!
Mistakes You Should Avoid When Link Building
It’s never too late to focus on the right direction to get qualified incoming links. Now look at the mistakes why majority of the people go wrong when they start link building. They misuse their money and valuable time, here is a list of the few major mistakes that you should avoid in link building.
1- Focus on Quantity than Quality: If you are looking for healthy amount of incoming links rather qualified ones, you should focus on getting quality and qualified links. Don’t go for amount, it’s the quality of incoming links that will bring your website at 1st page
2- Link Exchange or Reciprocal Links: Link exchange or reciprocal links should be avoided specially after Google big daddy update
3- Ignorance of Check and Balance for Links: If you don’t check and balance your listings periodically, you may lose your hard gain incoming links
4- Purchase Bulk Links: Search engines become very intelligent these days, you can’t make them fool by purchasing bulk links, because search engine check your incoming links frequency as well with time
5- Paid Links: Paid links can be very healthy but if they are used as a part of the strategy, if you have no idea of how many paid links you are going to have, that can create big upset in your overall link building campaign
Do You Have Categorized and Simplified Database?
In link building campaign, your database is your key to success, it is the backbone of your overall link building strategy. If you have a poor database, which is not categorized and simplified, you can’t be comfortable from your link building strategy.
Try to have categorized and simplified database, make a master database with following mentioned fields.
Important Fields for Master Database for any Link Building Campaign
- URL
- Direct Link (Direct Link of Submission or Registration)
- Industry Type (Show Biz, Construction, Telecommunication…)
- Link Type (One Way, Reciprocal, Paid)
- Link Style (Anchor link, Title Hyper Link, URL Link, Vote Link)
- Link Period (1 Year or Life time)
- PageRank (1, 2, 3…10)
- Title Limit (Characters Limit)
- Description Limit (Characters Limit)
- Keywords Limit (Characters Limit)
Let Everything Come to Your Master Database!
Now your master database (structure) is ready, what’s next? You need to make it valuable by inserting data to it, it requires an on-going updates. Don’t let anything go away, if it’s not required right now that’s ok, you might need it for your future projects.
It’s a two part article series, in next part (Part 2) you’ll come to know, how to make a successful link building strategy, linking types, styles and their weights for you link building campaign.
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Google is great! We all know that and except it by all means, whatever Google produces it’s 100% successful tool / product, “adwords keyword tool” is one of the tools that Google has launched, there are some confusions related to this tool, how reliable this tool is? Is this tool for organic searches too? I’ll elaborate them and explain my personal experience with it.
What is Google Keyword Tool?
After the successful launch of Google adwords in 2000, Google realizes the need of a keyword tool that will help PPC advertisers to build or refine their keyword lists and review keywords popularities and performances information in advance before going live, that’s why Google has launched its “Google Keyword Tool”
Keyword Tool Features like “Site related keywords, Keywords Performance Statistics, Synonyms, Cost and Estimated Ad Positions” are available in Google keyword tool.
Why Google Shows Junk Keywords by its Keyword Tool?
Google will be in a better position to answer this question, as far as my little knowledge is concern, Google has global audience and when it comes to serve everybody you have all types of inputs, same thing happens with Google, it welcomes everybody and is prepared to serve in its style, there is nothing bad in it, but Google makes this kind of information available through Google Keyword Tool, as a result we get to see some rubbish or junk keywords.
Google Never says Keyword Tool is for Organic Search
Google never gives any statement related to reliability of its keyword tool and using Google keyword tool for organic is not a good idea, since we’ve practical experience of plenty of keywords, which bring thousands of visitors to our website from Google but Google gives no hint related to those keywords, in fact when we searched those keywords, few have no suggestions, and few have very less volume of searches.
Why Google Doesn’t Show Great Keyword? Is Google Cheating?
Google’s mission is to organize the world’s information and make it universally accessible and useful. Is Google ready to share its own information with world? That’s really one of the concerning point for all of us, what’s hurting Google to show its information? Is Google afraid of Yahoo or Msn?
Google must be having very useful and exact information related to keywords, keywords search frequency, quality, audience type, behavior and keywords effectiveness, since Google is biggest search engine in the world, and it shares more than 57% of overall search engine visitors. We get to have very useful information from our small sites, you can have an idea of the information Google has related to world.
Google is Unable to Share its Real Information
Even though Google is not afraid of Yahoo, Msn and Ask but somehow they are healthy competitors, as smart player Google will never let its competitor know what kind of traffic is there at Google? What are the most searched keywords? Which keywords are costly? This type of information is very critical and if Yahoo or Msn has this information, with no time they can give Google a very tough time. We all know Microsoft has been trying very hard to get close to Google and Microsoft has the capability to do that.
Google privacy is its success! I don’t say that Google is cheating us, it’s not giving rubbish data at all, but Google mixes the rubbish with quality data together and it never shows its most searched keywords.
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