Millions of people visit YouTube every day. If you aren’t promoting your business on YouTube yet, what are you waiting for?
I am about to bring out some of the hottest techniques to promote a video on YouTube. We’ve used them with clients from all over the world and a lot of them have seen thousands of new visitors as a result of these powerful tactics.
Anyway, here is the list:
- Copy the Top Performers: Look for the three most popular videos with more views in your category and get ideas from them. Copy their video title, video tags and description. Don’t copy anything verbatim, change things up a little and make some difference.
- Create Your Own Channel: Create a new channel and customize to feature your best videos. This alone will drastically increase your views.
- Use the Bulletin Board: This is a great feature that allows you start a conversation around your own videos. But don’t limit yourself to your own bulletin boards, use others as well.
- Add Friends: YouTube is not just a video sharing community; YouTube is a social network. Add friends to your list and connect with them.
- Use Video Responses: Search for most popular videos related to yours and post your video as a response to them. Leverage the views that other videos get.
- Create Something Worth Spreading the Word About: If your video is boring, all these tactics will go in vain. The videos that work best on YouTube are either hilarious, controversial, unique, current trend or very useful.
- Complete Your Profile: Don’t leave your profile empty, YouTube allows you to fill out a profile do it by all means including a “link to your website here” field.
- Link the Videos to Your Profile: You can place your videos link to any page within YouTube. Set it up so when people click on your video they go to your profile directly. And from your profile they are able to click on your website link.
- Create Playlists: Create a playlist of related videos. Include much popular ones on a certain topic and, of course, your own video.
- Join Some Groups and Create Your Own: Join some groups and post both, text and video comments. You can also create your own group.
- Encourage Viewers to Subscribe: End each video asking viewers to subscribe. Many people don’t know they can subscribe or they will forget unless you remind them.
These are some of the techniques that we have used for our best clients. Most of them got more than a Million views. How would you like to get your business in front of a million potential new clients?
If you have any question in this regard, don’t hesitate to ask. You can contact me through our Contact form or just send me an email at Wahid@wahidqazi.com.
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I think that sometimes, we in the field of search marketing try to make the concept of ranking more difficult than it really is. True – there are hundreds of ways to build a link, an infinite number of keywords, thousands of unique sources to drive traffic along with analytics, design, usability, code structure, conversion testing, etc. However, when it comes to the very specific question of how to rank well for a particular keyword in standard organic results at the engines, you’re really only talking about a few big key components.
#1 – Keyword Usage & Content Relevance
While I don’t believe in keyword density (reference: nonsense), there’s no doubt that using your keywords intelligently and creating a page that is actually relevant to the query and searcher intent is critical to ranking well. My general best practice is to use the primary keyword phrase as follows:
- In the title tag once, and possibly twice (or as a variation) if it makes sense and sounds good (subjective, but necessary)
- Once in the H1 header tag of the page
- At least 3X in the body copy on the page (sometimes a few more times if there’s a lot of text content)
- At least once in bold
- At least once in the alt tag of an image
- Once in the URL
- At least once (sometimes 2X when it makes sense) in the meta description tag
- Generally not in link anchor text on the page itself (this is a bit more complex – see this post for details)
For those who’ve done the nonsense words testing to see how the engines respond, you know that you can certainly get some extra value out of going wild and stuffing the keywords all over the page, but we’ve also seen that once you reach about this level of saturation I’ve described above, you’re getting about 95% of the value you can get, and even the tiniest amount of extra link juice can make a page like this outrank a “super-stuffed” page (usually).
#2 – Raw Link Juice
Some people call this PageRank or link weight or link power – basically it refers to the raw quantity of global link popularity ascribed to the page. You can grow this with internal links (from your own site) and external links (from other sites). A page with a phenomenal amount of global link power, even if the sources aren’t particularly relevant and the keywords are barely used, can still rank remarkably well in Google & Yahoo! (MSN & Ask are both a bit more keyword & subject focused from what we’ve seen).
Link juice operates on the basic principle that was used in the early PageRank formula – that pages on the web have some (low) inherent level of importance and that the link structure of the web could help to point out pages with greater and lesser value. Those pages that were linked to by many thousands of pages were very important and thus, when they linked to other pages, those pages must, by extension, also have great importance.
Carrying this theory back to your own pages, you can see how raw link juice will have a large impact on how the search engines score their rankings. Growing global link popularity requires both link building (so your site has enough link juice) and intelligent internal link structure (to ensure that you’re flowing that juice to the right places).
#3 – Anchor Text Weight
As the search engines evolved in the early 2000′s, they picked up on the usage of anchor text and found that by weighting the keywords and phrases pages used to link, they could get an even better idea of what pages would be about and which were most relevant to particular subjects. The anchor text of links is now a critical part of the ranking equation, and when seen in great quantity, it can overshadow many other ranking factors – you can see plenty of web pages that are weaker in all the other three factors I describe here ranking primarily because they’ve earned (or, oftentimes for commercial terms, bought) many hundreds or thousands of links with the precise anchor text of the phrase they’re targeting.
Note that anchor text comes from both internal and external links, so if you’re trying to optimize, it’s wise to think about how you’re linking to material from your own pages – using generic links or image links may cost you some of the ranking power you’d otherwise earn by having internal links with accurate, relevant anchor text. However, you can go overboard here, so be cautious – and note that 100,000 internal pages linking with anchor text doesn’t provide the same value as 100,000 external links with that text.
#4 – Domain Authority
This is the most complex of the factors I describe in this post. Basically, domain trust refers to a variety of signals about a site that the search engines use to determine legitimacy. Does the domain have a history in the engine? Do lots of people search for and use the domain? Does the domain have high quality links pointing to it from other trustworthy sources? Does the domain link out primarily to other trusted sites? Do analytics and registration information and temporal link growth fit with expected patterns?
To influence this variable positively, all you really need to do is operate your site in a manner consistent with the engines’ guidelines. If you want to earn a lot of trust early on in a domain’s life, get lots of sites that the engines already trust to link to you. And if you’re looking to spoil that trust, link out to bad neighborhoods, use manipulative link growth practices that don’t match up to queries or traffic patterns and play the churn & burn game.
As a wrap up, I’d love to hear your opinions on these four factors and whether you think there should be 5, 3 or 20 instead.
p.s. Remember that this post is my personal opinion only! Sure – I’m basing it on my experience, which is relatively robust, but I don’t doubt that others have there have very different conceptions of what comprises the bulk of the rankings equation, so please use your own judgment.
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It is seen many times that website rankings get stuck and some times started going down. Is it due to lack of SEO knowledge? Weak link popularity? Poor content? Pathetic coding? There must be a way to get things going. In this article you’ll come to know what makes your web ranking stuck and how to improve your rankings!
Search Engine Minimization!
The term search engine optimization is not valid specially after Google’s Florida update, in that update google introduced a new term called “Over Optimization” and it’s very well known today. Well there is no measurement tool to analyze either the practice is optimized or over optimized that’s why SEO should go for search engine minimization, what is search engine minimization? Search engine minimization is a technique that deals with basics and its primary purpose is to get the website listed in top 500 website rather looking directly for top 5 placements.
Focus on the Competitors!
When your website rankings stuck and you are short of ideas, what to do? How to move forward? The very first thing you should do is to not worry, but don’t get relax it’s time to keep an eye on your competitors, observe the top 5 competitors and the top 5 above of your rankings that means 10 for each keyword, look at them and try to find out either there is something missing what you are doing or your competitors are very intelligent enough. Your competitors can make you learn the best lesson sometimes.
There are certain areas in search engine optimization which should be improved with time, if you don’t take care of those elements, your website will be out-dated and miss-fit in front of your competitors, since all your competitors are fighting for top positions.
On Going Content Improvisation
Look at the content either your website has fresh original content with balanced keyword density, content is still king, never ignore the value of quality content, you can compare keyword density balance with your competitors.
Active Link Building Campaign
The more inbound qualified links your website has the better position it will get, never let your link building campaign die, link popularity is like oxygen for life, try to find out more relevant and qualified incoming links, permanent and one way links will be obviously preferable than temporary reciprocal links.
Optimized, Validated and Error Free Coding
Your website code is one of the very important element of your search engine ranking, you must check your website code for quality assurance periodically, sometimes everything looks fine but you never know your competitors, they might be doing something very special which you might have ignored.
Some other Tips to Get an Extra Edge over Your Competitors
- Increase domain registered period for at least next five years
- Keep the same address at website and at domain registration
- Apply proper formation technique such as H1, H2, Bold, Bullets…
- Don’t miss Alt tags
- Don’t miss title tags for image base links
- Proper directory and file structuring
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Title tag is the most important part of your web page, which is normally neglected by most webmasters and designers, in fact there are few SEOs who think optimizing “Title Tag” is worthless. Title tag plays very important role in page optimization and in this article you’ll learn how to optimize it.
What Is The Title Tag?
It’s an HTML tag use as a title or heading of the web page, it shows input text on the blue bar at the web page, it is declared at the beginning of the webpage under head tag.
Example: <title>Your Home Page Title</title>
Why Is The Title Tag Important?
Title tag is the most important tag, almost all search engines evaluate webpage with title tag and check the relevancy with other elements of the page as well, and search engines also present results of a search by displaying webpage titles as links in the first line of each query result.
Tips To Write Effective Page Title:
- Try to place your most important keyword phrase at the beginning of the tag
- Use your primary keyword phrase in the title tag at least once
- Avoid using the same words multiple times
- Use plural form of keyword phrase, specially which includes complete singular word in it (Example: manufacturers)
- Use sentence case for keyword phrase but keep preposition in lower case
- Keep your title tag’s limit under 70 to 90 characters, longer sentences won’t give any value but they can be hurdle in deep crawl of your web page
- Avoid using special characters such as ! @ # $ ^ & * ( }[ | ? /
- Avoid using stopping words such as or, and , with, for, by, etc
- Use unique title tag for each page, since each page has unique content
- Make your title interesting and “compelling” to the reader to convince them why they should click there
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