Internet Marketing Optimization | SEO Expert

Static VS Dynamic URLs

Several in the SEO world have long questioned the necessity of re-writing dynamic URLs, those that pull content from databases into static URLs that appear to end with a finite .php / .asp / .html / .cfm etc. A dynamic URL is often criticized by search engine optimizers because of the difficulties search engines have had indexing and reading them in the past.

At this time, however, Yahoo!, Bing, Google & Teoma all have dynamic pages in their index and in the top search engine result pages for many different searches. It would seem the issue with search engines has degraded. However, the usability matter of dynamic URLs still exists. From a user’s point of view a URL in the form of http://www.site.com/page.html is considerably friendlier than a URL written as http://www.site.com/page.php?ID=2&TAGformat=945bb399ls3.

No matter if it’s posting the URL to a website, sending it in an email, or save it on a notepad for later, the dynamic URL is something that is definitely unfriendly for users. The advantages of mod_rewrite and other tools that permit for the conversion of dynamic URLs into static ones may be lessened by the new abilities of the search engines, but they are not altogether gone.

Top 7 Fundamentals for Google Optimization! Google SEO Tips and Techniques by Expert!

Who doesn’t want to get Top Ranking Positions in Google? 1st Page Placement in Google is NOT difficult, you need to follow Google Optimization Guidelines, and this Article has Summary of the Seven Fundamentals for Google Optimization.

Google optimization is about following Google guidelines, Google likes ethical SEO practices, those SEO practices which are to help website owners as well as Google and it has published guidelines for SEOs here: http://www.google.com/intl/en/webmasters/seo.html

Top 7 Fundamentals for Google Optimization

1. Fresh and Original Content
2. Clean and Validated Code
3. Easy and Accessible Navigation
4. Good Interlinking of Web pages
5. Healthy and Relevant Incoming Links
6. Domain Age and Registered Period For
7. Same Contacts at Site and Domain Registration

Fresh and Original Content

Google love fresh and original content on web page, selectable content/text copy of your web page, google can’t read content on images or at pics but if your website is completely based on images so there’s a solution for you, you can use your slogan on ALT tags.

e.g.; “<img src=”image source” alt=”Search Engine Submission | Submit Your Website on 100 Search Engines With a Single Click. “>

Clean and Validated Code

Clean and validate code helps google to crawl deeply, try to put content at the beginning of your web page, ignore nesting, javascript or comments, in fact try to shorten the text format with the help of external CSS.

Easy and Accessible Navigation

Text or image base navigation helps google to read, google bot can’t read javascript, dhtml, flash base navigation, try to avoid using these practices which google doesn’t like. Keep your navigation at top or left side of the web pages, make sure to add a sitemap page which will guide web surfers and web bots to read each and every page of your website, if you have huge website then make sure to add at least all main categories’ links at sitemap page.

Good Interlinking of Web pages

Web links are like roads and streets at website, make sure all website’s internal links are text base or image base, with relevant content.

Healthy and Relevant Incoming Links

Google likes referred websites, specially referred from quality and relevant resources. The more referrer links the more top rankings. Here one thing should be remembered that one relevant incoming links is better than hundred irrelevant links.

Domain Age and Registered Period For

Google started keeping new registered domains in sandbox since April 2004, in sandbox almost all new domains kept on probationary period for 6 to 8 months, in some cases for longer period, Sandbox domains don’t get good rankings.

Google also likes to rank better to those domains which are registered for longer period like for 5 or 10 years, because whoever registered domains for longer period shows how much s/he is serious with her/his business and most probably won’t do SPAM with those domains.

Same Contacts at Site and Domain Registration

Google likes true businessmen and a true businessman doesn’t misguide his website visitors, google likes those websites which have physical mailing address to their contact pages and google compares it with that physical mailing address which is used in domain registering.

About The Author

Wahid Qazi is a Researcher, SEO, Trainer, Speaker and Author, specializes in google optimization and promotion.

Organic Vs PPC! Who wins?

Interesting comparisons between Organic and PPC listings, everybody wants to know which is of more worth and value, I would say that both have different preposition and benefits. Here is list of elements between both organic and PPC with their pros and corns.

Organic Listings

1. Long Lasting Effect
2. Slow Results
3. Low Cost
4. Less Control Over Ranking
5. More Clicks Than PPC
6. No Management
7. No Monitoring
8. Assumption
9. Gigantic Exposure
10. More Text Space
11. Uncontrolled Title And Description

PPC Listings

1. Effect Depends On Budget
2. Quick Results
3. Expensive
4. Complete Control Over Ranking
5. Less Clicks Than Organic
6. Complete Management
7. Complete Campaign Monitoring
8. Authentic
9. Limited Exposure
10. Less Text Limitation
11. Controlled Title And Description

I’m sure, this comparison will help you take better decision and best use of your hard earned money, both these marketing are very effective in different scenarios, if you have big budget you must go for PPC first and also keep organic as secondary marketing for long term. If you have small budget then organic would be an excellent choice with some paid listings in directories and industry related portals.

About The Author

Wahid Qazi is a Researcher, SEO, Trainer, Speaker and Author, specializes in google optimization and promotion.

Manual Vs Automated Submission! Which one is the best

We all know how important link popularity is for better rankings in top search engine like google, yahoo and msn! In this article you’ll come to know the linking types and brief comparisons of manual submission and automated submissions.

Comparisons of Automated and Manual Submissions:

After looking at the comparisons, you can easily know why manual submissions are considered to be good and recommended by professional SEOs. Don’t look at the shortcomings and a little ease in automated submission, these shortcomings and little comfort can be a nightmare. Submissions are a very important part of link building campaigns, and if your submissions are made correctly they can play huge rule in link building. Try to submit manually so that you can get the maximum benefits out of it.

More links VS More Valuable Links?

Effective manual submissions can be very useful increasing link value, automated submission can create only more incoming links but effective manual submissions can give those links more value.

A professional submitter should always take care of few things, which can give his/her submissions more value.

Take Care of These Elements When Submitting…

1. Should know the type of the link, going to be visible after submission
2. Should know the limits of title and description
3. Should create multiple titles and descriptions according to limits
4. Should check and re-check those submitted links periodically
5. Always keep passwords and ids save for future updates

Three Basic Elements of Search Engine Optimization SEO! Code, Content and Linking (CCL)!

Search engine optimization effort can be categorized into three basic elements “Code, Content and Linking (CCL)” these three diverse elements play very important role in search engine rankings, you will come to know about their effectiveness and usability with some of the very useful tips in this article.

Code

Code of the website is the very first element that is unfortunately ignored by most SEOs, website code allows search engines bots to go through the webpage, and if bots will not be able to understand code they will not be able to access content of the webpage because content is kept within code, this is enough to tell you about the importance of website code.

Code of the website has to be clean and optimized, here i means that code like JavaScripts or CSS should be called externally, try to keep your code as short as possible and ignore too much nesting.

You must validated complete website code either everything is working fine or not, check for browser compatibility, orphan pages and broken links, don’t forget to have robots.txt and sitemap.

Content

Content is still king, no one can deny the fact that since the revolution of search engine in mid 90s, content is undefeated king. Content needs special treatment, today search engines automatically take keywords within content, they become more conscious about content, they follow basic fundamentals of writing techniques, such as headings, sub-headings, bullets & numbered, inverted commas.

Now it’s up to you either you are successfully able to give an impression of your important keywords to search engines, try to use your important keywords in headings, sub-headings and try to start paragraphs with important keywords.

Note: – Here content means selectable content, content on images can’t be selected and read by search engine bots.

Linking

Linking is one of the most important criteria to get better rankings in search engines specially in google. Linking is divided into two categories onsite linking and offsite linking. Onsite linking belongs to links that are mentioned at your web-domain either they are internal or external it doesn’t matter, they have to be declare at your website (domain). Offsite linking belongs to links that point your web-domain from a different web-domain, they are inbound or incoming links to your website (domain).

In internal linking you should try to keep web pages as close as possible to root, if you have a big site of over 100 pages or 500 pages then you have to make relevant directories and keep relevant pages in them.

In link-building you have to keep few things in mind that link has to be one way, and link title and description should be very focus, try to have incoming links from relevant sites, since one relevant link is equal to 100 irrelevant links, when submitting to directories, go as deep as possible and try to find most relevant category where you can submit your site.

What to do when website ranking stuck? How to keep improving positions in google, yahoo and msn?

It is seen many times that website rankings get stuck and some times started going down. Is it due to lack of SEO knowledge? Weak link popularity? Poor content? Pathetic coding? There must be a way to get things going. In this article you’ll come to know what makes your web ranking stuck and how to improve your rankings!

Search Engine Minimization!

The term search engine optimization is not valid specially after Google’s Florida update, in that update google introduced a new term called “Over Optimization” and it’s very well known today. Well there is no measurement tool to analyze either the practice is optimized or over optimized that’s why SEO should go for search engine minimization, what is search engine minimization? Search engine minimization is a technique that deals with basics and its primary purpose is to get the website listed in top 500 website rather looking directly for top 5 placements.

Focus on the Competitors!

When your website rankings stuck and you are short of ideas, what to do? How to move forward? The very first thing you should do is to not worry, but don’t get relax it’s time to keep an eye on your competitors, observe the top 5 competitors and the top 5 above of your rankings that means 10 for each keyword, look at them and try to find out either there is something missing what you are doing or your competitors are very intelligent enough. Your competitors can make you learn the best lesson sometimes.

There are certain areas in search engine optimization which should be improved with time, if you don’t take care of those elements, your website will be out-dated and miss-fit in front of your competitors, since all your competitors are fighting for top positions.

On Going Content Improvisation

Look at the content either your website has fresh original content with balanced keyword density, content is still king, never ignore the value of quality content, you can compare keyword density balance with your competitors.

Active Link Building Campaign

The more inbound qualified links your website has the better position it will get, never let your link building campaign die, link popularity is like oxygen for life, try to find out more relevant and qualified incoming links, permanent and one way links will be obviously preferable than temporary reciprocal links.

Optimized, Validated and Error Free Coding

Your website code is one of the very important element of your search engine ranking, you must check your website code for quality assurance periodically, sometimes everything looks fine but you never know your competitors, they might be doing something very special which you might have ignored.

Some other Tips to Get an Extra Edge over Your Competitors

• Increase domain registered period for at least next five years
• Keep the same address at website and at domain registration
• Apply proper formation technique such as H1, H2, Bold, Bullets…
• Don’t miss Alt tags
• Don’t miss title tags for image base links
• Proper directory and file structuring

Improve Link Popularity and Develop a Successful Link Building Campaign (Part 2)

It’s a two part article series, in part 1, I’ve already explained you about mistakes you should avoid in link building, how to categorized your database and create your own master database for link building campaign.

Few Lessons from Your Competitors!

If somehow you are finished with your database and you require more incoming links for your website, you shouldn’t worry about it as far as your competitors are there to guide you. You can easily see how many links are pointing to your competitors from search engines. Google doesn’t show the real figures but you can take it from Yahoo and Msn, now what you have to do is to find out where exactly your competitors are linked and start putting your competitors’ incoming links to your master database with all required fields.
After you finished with all your competitors, don’t waste your time start submitting your website.

Important Aspect of Incoming Links:

Incoming links are evaluated on certain criteria and weight, there are four major aspect of incoming links on the basis of them each links are considered more valuable.

1. Link Age
2. Link Text Relevancy
3. Link Page Relevancy
4. Link Domain Relevancy

1. Link Age

Link age is one of the factors your website or webpage is going to be tested through, the older the links are the better they will be reliable.

2. Link Text Relevancy

One relevant link is equal to 100 irrelevant links, you better guess how important is the link text relevancy, here relevant link text means the title of the link and very next paragraph after title.

3. Link Page Relevancy

Page relevancy is also very important factor, your pointed links should be placed on the relevant pages. The overall page content should be relevant with your page.

4. Link Domain Relevancy

Link domain relevancy is something that can’t be ignore, if your pointed incoming links are placed on the relevant domain and relevant page they will be highly appreciated and have more weight than your competitors.

Incoming Link Types and Styles:

Link type and style are very important, you should try to maximize their effectives and values in favor of your link building campaign, each link has different value and weight to search engine, and I’ve defined almost all types of incoming links with their styles. I’ve distributed links in five groups with descending order.

1. Title Anchor Links: Title anchor links are area or content focus incoming links on any particular page

2. Title Hyper Links: Title hyper links are those links where the actual linking area is title

3. Description Text Links: Description text links are those links where the actual linking area is description

4. URL Links: URL links are those links where the actual linking area is their website addresses or URLs

5. Static Links: Static links are placed on plain SEO friendly pages that have plain URLs, they are considered very important links

6. Dynamic Links: Dynamic links are placed on dynamically generated pages and considered to be less important

7. One Way Links: One way links can be either dynamic or static but they will be only incoming links, they won’t be linked with your domain

8. Reciprocal Links: Reciprocal links can be either dynamic or static but they will be linked with your domain, if you don’t put their links to your website, they won’t put your link at their website

9. Vote/Rank Base Links: These types of links vary with their reputation, people gives votes or ranks to links and on the basis of those votes/ranks their link position vary

10. Lifetime Links: Lifetime links are those links which will be active for life time as long as the domain is there

11. Periodical Links: Periodical links are those links which will be active for certain period (such as 1 year or 2 years) after that they will be no more, usually these types of links are paid links

12. Same Window Open Links: Same window open links are those links which open in the same window or they refresh themselves

13. Blank Window Open Link: Blank window open links are those links which bring you to blank windows and open the pointed links on them

All these link types and styles have different meanings and values to search engines, being an SEO you should try to utilize your best available resource and try to focus on the right direction rather getting just links coming to your page.

I hope this article will help you in developing a successful link building campaign, since I’ve tried to explain almost all types of links with their values and weight according to search engine.

Improve Link Popularity and Develop a Successful Link Building Campaign (Part 1)

Incoming links are like votes in election for your website but it’s not like majority is authority, quality incoming links are considered more valuable than poor links even if you have 1000s. One quality link is equal to 100 poor links, in this article you’ll come to know how to get qualified links which can strengthen your website ranking and also how to build successful link building campaign.

Do you want to waste your hard earn money on getting poor incoming links to your website? Even if you don’t spend money, are you ready to spend your valuable time focusing on those irrelevant incoming links pointing to your website? Choice is yours!

Mistakes You Should Avoid When Link Building

It’s never too late to focus on the right direction to get qualified incoming links. Now look at the mistakes why majority of the people go wrong when they start link building. They misuse their money and valuable time, here is a list of the few major mistakes that you should avoid in link building.

1- Focus on Quantity than Quality: If you are looking for healthy amount of incoming links rather qualified ones, you should focus on getting quality and qualified links. Don’t go for amount, it’s the quality of incoming links that will bring your website at 1st page

2- Link Exchange or Reciprocal Links: Link exchange or reciprocal links should be avoided specially after Google big daddy update

3- Ignorance of Check and Balance for Links: If you don’t check and balance your listings periodically, you may lose your hard gain incoming links

4- Purchase Bulk Links: Search engines become very intelligent these days, you can’t make them fool by purchasing bulk links, because search engine check your incoming links frequency as well with time

5- Paid Links: Paid links can be very healthy but if they are used as a part of the strategy, if you have no idea of how many paid links you are going to have, that can create big upset in your overall link building campaign

Do You Have Categorized and Simplified Database?

In link building campaign, your database is your key to success, it is the backbone of your overall link building strategy. If you have a poor database, which is not categorized and simplified, you can’t be comfortable from your link building strategy.

Try to have categorized and simplified database, make a master database with following mentioned fields.

Important Fields for Master Database for any Link Building Campaign

1. URL
2. Direct Link (Direct Link of Submission or Registration)
3. Industry Type (Show Biz, Construction, Telecommunication…)
4. Link Type (One Way, Reciprocal, Paid)
5. Link Style (Anchor link, Title Hyper Link, URL Link, Vote Link)
6. Link Period (1 Year or Life time)
7. PageRank (1, 2, 3…10)
8. Title Limit (Characters Limit)
9. Description Limit (Characters Limit)
10. Keywords Limit (Characters Limit)

Let Everything Come to Your Master Database!

Now your master database (structure) is ready, what’s next? You need to make it valuable by inserting data to it, it requires an on-going updates. Don’t let anything go away, if it’s not required right now that’s ok, you might need it for your future projects.

It’s a two part article series, in next part (Part 2) you’ll come to know, how to make a successful link building strategy, linking types, styles and their weights for you link building campaign.

Quick SEO Guide! 12 Steps of Search Engine Optimization Process

There are just 12 simple steps to follow basic Search Engine Optimization for SEO starters, expertise and in-depth knowledge of these steps can take you to the expert level as well, this article has just an overview of the basic SEO.

1. Research and select appropriate keywords to target
2. Effective page Title Tags
3. Effective and optimized META Description Tag
4. Effective and optimized META Keywords Tag
5. Integrate search keywords within Website copy
6. Web design elements to avoid ensuring your site is search engine compatible
7. Effective Alt Image attributes
8. Effective and optimized text navigation menus
9. Link titles and anchor link effectively
10. Set up search engine friendly site architecture
11. Creation of search engine friendly sitemap
12. Robots.txt and its META tag

1. Research and select appropriate keywords to target

• Collect the business terms
• Check keywords relevancy with industry and conversion
• Check competition
• Check count on word tracker and Overture
• Make estimate traffic chart using Google Adwords
• Distribution of keywords on the basis of their weight

2. Effective page Title Tags

Title tag is the most important tag, almost all search engines evaluate webpage with title tag and check the relevancy with other elements of the page as well, and search engines also present results of a search by displaying webpage titles as links in the first line of each query result.

3. Effective and optimized META Description Tag

Description tag is the very important tag, search engines take webpage description through this tag, though search engines don’t give any importance to this tag in their ranking algorithms but this tag can lead searchers to motivate and visit your website.

4. Effective and optimized META Keywords Tag

Keywords tag has lost its value, search engines keep getting smarter, they have set their own criterion to identify web pages with their relevancies, they take each word as “keyword phrase” that is presented at webpage and they keep those words in priorities with their densities. There is no harm in utilizing this tag for marginally better results.

5. Integrate search keywords within Website copy

Since a very early stage of search engine revolution, search engines were able to evaluate website with relevance to their content, though they were not very efficient and intelligent like they are these days, but they were able to read the content at website and content still plays very important role in top ranking positions.

6. Web design elements to avoid ensuring your site is search engine compatible

Usually a website is designed keeping few elements in mind such as user friendliness, attractive design, beautiful flash animation, easy navigation, client specific or functionality oriented. In fact all these elements are very useful and important but what benefit is your web site if it has no visitors, search engine compatible websites are designed and developed keeping search engine policies and algorithms in mind, which enable websites to be easily crawled and understood by search engines.

7. Effective Alt Image attributes

Alternate text commonly referred to as Alt, is a text description that can be added to the HTML tag that displays an image. The ALT text is displayed by the browser when the cursor is moved over the picture. If pictures are turned off in the browser, the Alt text is automatically displayed instead.

8. Effective and optimized text navigation menus

Navigation is a very important part of any website; it gives guidelines to website visitors and directs them to relevant part of the website.

9. Link titles and anchor link effectively

Link title is displayed text by the browser when cursor is moved over the link.
An Anchor link is a little different from a hyperlink, a hyperlink directs to a complete webpage but anchor link directs to a specific area of a particular webpage, it may be at same page or different page or even at different domain.

10. Set up search engine friendly site architecture

A Website’s information architecture can greatly affect on its search engine visibility. Specific page elements, such as the site navigation scheme, and design technologies, such as CSS and JavaScript, can interfere with search engines ability to spider a site.

11. Creation of search engine friendly sitemap

A site map helps visitors navigate large, complicated sites by showing its entire structure. It is also used as a master diagram of the Web site for Web designers.

12. Robots.txt and its META tag

Robots.txt is a file placed on your server to guide the various search engine spiders not to crawl or index certain sections or pages of your site. You can use it to prevent indexing totally, prevent certain areas of your site from being indexes or to issue individual indexing instructions to specific search engines.

How Important is Validated, Compressed and Optimized Website Code for Google, Yahoo and Msn?

Code of the website is the very first element that is unfortunately ignored by most SEOs, website code allows search engine bots to go through the web pages, and if bots are unable to understand code they won’t be able to access content of the web pages because content is kept within the code, this is enough to tell you about the importance of website code.

Three major elements of Website Code Optimization:

1. Code Validation
2. Code Compression
3. Code Optimization

Code Validation

Today web designers and developers, who use WYSIWYG tools to design and development websites. These tools are really a great help especially when it come to time saving, these tools provide huge relaxation to designers and developers. All these tools can be very effectively used by trained and experienced designers and developers, but the real problem is that new designers and developers get trained using these tools that’s why they have very poor concept of coding. All WYSIWYG tools are very easy to use and if they are used improperly they can generate GARBAGE, which makes webpage HEAVIER and MEANINGLESS to search engine bots.

Search engines can’t see your webpage, they send their BOTS to crawl all web pages, and these bots work on ARTIFICIAL INTELLIGENCE. They ONLY UNDERSTAND CODE, if your web page code is not validated they will stop reading from there and will evaluate your web page on the basis of received information. If you want search engines to read everything you have at your web page, validate your code before putting it online.

Code Compression

There is another very important issue, which can make your webpage more complex and less valuable when it comes to search engine’s point of view. Webpage visitors see only upfront of the webpage, they don’t care either webpage code is compressed or not. But you have to take care of code compression, so that your valuable content can be read by search engine bots and will be able to get good ranking in search engines.

Search engine bots always try to extract content from web pages, they don’t like to read code, though they can understand the code. On-page CSS and JavaScript declaration push your valuable content down, since top 2000 initial characters including code are very crucial to create good meaningful impression to search engines. That’s why you should try to call external JavaScript and CSS and also should try to make short naming for CSS classes, this way your code will be compressed and there won’t be any visual difference to your website visitors.

Code Optimization

Code Validation and Compression comes in Code Optimization, but there is more to do with the Code. Code Optimization is basically using search engine friendly CODE (Tags & Attributes) with their PRIORITIES and LIKINGS to search engines. Search engines like “TITLTE, HEADINGS, BOLD, ITALIC, UNDERLINE, ANCHOR LINK, TEXTUAL HYPERLINK, IMAGE HYPERLINK, PARAGRAPH, NUMBERING and BULLETS TAGS”, they also like “ALT and LINK TITLE ATTRIBUTES”. All these mentioned Tags and Attributes will give your content value to search engines. You should try to utilize all mentioned search engine friendly CODE (Tags & Attributes) as much as possible to take good rankings.

You should take care of your website code periodically (weekly or at least monthly), check your website code for BROKEN LINKS, MISSING and ORPHAN PAGES. Try to update “robots.txt and sitemap” whenever there is a change at the website. Check your website for CROSS BROWSER COMPATIBILITY, especially for Internet Explorer and Firefox.