Interesting comparisons between Organic and PPC listings, everybody wants to know which is of more worth and value, I would say that both have different preposition and benefits. Here is list of elements between both organic and PPC with their pros and corns.
Organic Listings
- Long Lasting Effect
- Slow Results
- Low Cost
- Less Control Over Ranking
- More Clicks Than PPC
- No Management
- No Monitoring
- Assumption
- Gigantic Exposure
- More Text Space
- Uncontrolled Title And Description
PPC Listings
- Effect Depends On Budget
- Quick Results
- Expensive
- Complete Control Over Ranking
- Less Clicks Than Organic
- Complete Management
- Complete Campaign Monitoring
- Authentic
- Limited Exposure
- Less Text Limitation
- Controlled Title And Description
I’m sure, this comparison will help you take better decision and best use of your hard earned money, both these marketing are very effective in different scenarios, if you have big budget you must go for PPC first and also keep organic as secondary marketing for long term. If you have small budget then organic would be an excellent choice with some paid listings in directories and industry related portals.
About The Author
Wahid Qazi is a Researcher, SEO, Trainer, Speaker and Author, specializes in google optimization and promotion.
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It is seen many times that website rankings get stuck and some times started going down. Is it due to lack of SEO knowledge? Weak link popularity? Poor content? Pathetic coding? There must be a way to get things going. In this article you’ll come to know what makes your web ranking stuck and how to improve your rankings!
Search Engine Minimization!
The term search engine optimization is not valid specially after Google’s Florida update, in that update google introduced a new term called “Over Optimization” and it’s very well known today. Well there is no measurement tool to analyze either the practice is optimized or over optimized that’s why SEO should go for search engine minimization, what is search engine minimization? Search engine minimization is a technique that deals with basics and its primary purpose is to get the website listed in top 500 website rather looking directly for top 5 placements.
Focus on the Competitors!
When your website rankings stuck and you are short of ideas, what to do? How to move forward? The very first thing you should do is to not worry, but don’t get relax it’s time to keep an eye on your competitors, observe the top 5 competitors and the top 5 above of your rankings that means 10 for each keyword, look at them and try to find out either there is something missing what you are doing or your competitors are very intelligent enough. Your competitors can make you learn the best lesson sometimes.
There are certain areas in search engine optimization which should be improved with time, if you don’t take care of those elements, your website will be out-dated and miss-fit in front of your competitors, since all your competitors are fighting for top positions.
On Going Content Improvisation
Look at the content either your website has fresh original content with balanced keyword density, content is still king, never ignore the value of quality content, you can compare keyword density balance with your competitors.
Active Link Building Campaign
The more inbound qualified links your website has the better position it will get, never let your link building campaign die, link popularity is like oxygen for life, try to find out more relevant and qualified incoming links, permanent and one way links will be obviously preferable than temporary reciprocal links.
Optimized, Validated and Error Free Coding
Your website code is one of the very important element of your search engine ranking, you must check your website code for quality assurance periodically, sometimes everything looks fine but you never know your competitors, they might be doing something very special which you might have ignored.
Some other Tips to Get an Extra Edge over Your Competitors
- Increase domain registered period for at least next five years
- Keep the same address at website and at domain registration
- Apply proper formation technique such as H1, H2, Bold, Bullets…
- Don’t miss Alt tags
- Don’t miss title tags for image base links
- Proper directory and file structuring
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Incoming links are like votes in election for your website but it’s not like majority is authority, quality incoming links are considered more valuable than poor links even if you have 1000s. One quality link is equal to 100 poor links, in this article you’ll come to know how to get qualified links which can strengthen your website ranking and also how to build successful link building campaign.
Do you want to waste your hard earn money on getting poor incoming links to your website? Even if you don’t spend money, are you ready to spend your valuable time focusing on those irrelevant incoming links pointing to your website? Choice is yours!
Mistakes You Should Avoid When Link Building
It’s never too late to focus on the right direction to get qualified incoming links. Now look at the mistakes why majority of the people go wrong when they start link building. They misuse their money and valuable time, here is a list of the few major mistakes that you should avoid in link building.
1- Focus on Quantity than Quality: If you are looking for healthy amount of incoming links rather qualified ones, you should focus on getting quality and qualified links. Don’t go for amount, it’s the quality of incoming links that will bring your website at 1st page
2- Link Exchange or Reciprocal Links: Link exchange or reciprocal links should be avoided specially after Google big daddy update
3- Ignorance of Check and Balance for Links: If you don’t check and balance your listings periodically, you may lose your hard gain incoming links
4- Purchase Bulk Links: Search engines become very intelligent these days, you can’t make them fool by purchasing bulk links, because search engine check your incoming links frequency as well with time
5- Paid Links: Paid links can be very healthy but if they are used as a part of the strategy, if you have no idea of how many paid links you are going to have, that can create big upset in your overall link building campaign
Do You Have Categorized and Simplified Database?
In link building campaign, your database is your key to success, it is the backbone of your overall link building strategy. If you have a poor database, which is not categorized and simplified, you can’t be comfortable from your link building strategy.
Try to have categorized and simplified database, make a master database with following mentioned fields.
Important Fields for Master Database for any Link Building Campaign
- URL
- Direct Link (Direct Link of Submission or Registration)
- Industry Type (Show Biz, Construction, Telecommunication…)
- Link Type (One Way, Reciprocal, Paid)
- Link Style (Anchor link, Title Hyper Link, URL Link, Vote Link)
- Link Period (1 Year or Life time)
- PageRank (1, 2, 3…10)
- Title Limit (Characters Limit)
- Description Limit (Characters Limit)
- Keywords Limit (Characters Limit)
Let Everything Come to Your Master Database!
Now your master database (structure) is ready, what’s next? You need to make it valuable by inserting data to it, it requires an on-going updates. Don’t let anything go away, if it’s not required right now that’s ok, you might need it for your future projects.
It’s a two part article series, in next part (Part 2) you’ll come to know, how to make a successful link building strategy, linking types, styles and their weights for you link building campaign.
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Code of the website is the very first element that is unfortunately ignored by most SEOs, website code allows search engine bots to go through the web pages, and if bots are unable to understand code they won’t be able to access content of the web pages because content is kept within the code, this is enough to tell you about the importance of website code.
Three major elements of Website Code Optimization:
- Code Validation
- Code Compression
- Code Optimization
Code Validation
Today web designers and developers, who use WYSIWYG tools to design and development websites. These tools are really a great help especially when it come to time saving, these tools provide huge relaxation to designers and developers. All these tools can be very effectively used by trained and experienced designers and developers, but the real problem is that new designers and developers get trained using these tools that’s why they have very poor concept of coding. All WYSIWYG tools are very easy to use and if they are used improperly they can generate GARBAGE, which makes webpage HEAVIER and MEANINGLESS to search engine bots.
Search engines can’t see your webpage, they send their BOTS to crawl all web pages, and these bots work on ARTIFICIAL INTELLIGENCE. They ONLY UNDERSTAND CODE, if your web page code is not validated they will stop reading from there and will evaluate your web page on the basis of received information. If you want search engines to read everything you have at your web page, validate your code before putting it online.
Code Compression
There is another very important issue, which can make your webpage more complex and less valuable when it comes to search engine’s point of view. Webpage visitors see only upfront of the webpage, they don’t care either webpage code is compressed or not. But you have to take care of code compression, so that your valuable content can be read by search engine bots and will be able to get good ranking in search engines.
Search engine bots always try to extract content from web pages, they don’t like to read code, though they can understand the code. On-page CSS and JavaScript declaration push your valuable content down, since top 2000 initial characters including code are very crucial to create good meaningful impression to search engines. That’s why you should try to call external JavaScript and CSS and also should try to make short naming for CSS classes, this way your code will be compressed and there won’t be any visual difference to your website visitors.
Code Optimization
Code Validation and Compression comes in Code Optimization, but there is more to do with the Code. Code Optimization is basically using search engine friendly CODE (Tags & Attributes) with their PRIORITIES and LIKINGS to search engines. Search engines like “TITLTE, HEADINGS, BOLD, ITALIC, UNDERLINE, ANCHOR LINK, TEXTUAL HYPERLINK, IMAGE HYPERLINK, PARAGRAPH, NUMBERING and BULLETS TAGS”, they also like “ALT and LINK TITLE ATTRIBUTES”. All these mentioned Tags and Attributes will give your content value to search engines. You should try to utilize all mentioned search engine friendly CODE (Tags & Attributes) as much as possible to take good rankings.
You should take care of your website code periodically (weekly or at least monthly), check your website code for BROKEN LINKS, MISSING and ORPHAN PAGES. Try to update “robots.txt and sitemap” whenever there is a change at the website. Check your website for CROSS BROWSER COMPATIBILITY, especially for Internet Explorer and Firefox.
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Writing is very specialized skill, it has different styles when it comes to different medias such as paper, television and web/internet, creative writers have no boundaries, no rules to write… but when it comes to get reward of their written material in search engines, they have to adopt certain guidelines, certain rules with standards so that their written stuff can get decent number of audience.
What is SEO Copy Writing?
SEO copywriting is nothing but just a topical writing where content writers always write for topics / sub-topics and those topics or sub-topics are called Keyword Phrases. There are some other techniques with this, which are kept in mind when writing for search engines, but whatever they write is topical as a result search engines can easily understand them and give them the most valuable positions. There is a proper procedure & technique for SEO Copy Writing which will be discussed later on in this article.
Why Content is Still King?
There is a very obvious answer to this question, content is still king because content is the major source of conveying message to search engine. Search engines read the content and then realize the importance of the content, they their-self understand the purpose of the website and then compare it with other related websites in their database, on the basis of your website’s content your website is given some rank in search engines, it could be at 1st page and could be at 100th page. There are plenty of other elements but content is one of the very important aspect of your website optimization, whenever writing for your website, keep in mind that your website is going to be evaluated not only by human but search engine’s bots as well.
How to Balance Copy Writing Keeping Users and Search Engines in Mind
Website copy can be liked and disliked at the same time by different human readers, there are plenty of external things that effect on human mind when reading such as mood, time, easy & flowery language and interests. But to search engines it’s entirely a different thing, they are built on artificial intelligence that’s why it doesn’t matter how difficult the words are, how boring the topic is, they have to read your written content time and mood can’t stop them.
I would never recommend writing for search engines, in fact search engines will never like it. Search engines have a very clear policy and that is “whatever is important for human readers is also important for search engines” that’s why always try to facilitate your readers but there is a simple guideline for search engines by following that you can make sure to balance your well written copy writing for both Human readers and Search Engines.
Who should I Write for Search Engines OR for Visitors?
Another very interesting question, there are many content writers who are worried to either write for search engines OR for website visitors? The answer is very simple, search engines don’t like them to feed, that’s why focusing on search engines is only a waste of time. But you can’t ignore search engines, since search engines are based on pre-defined algorithm (artificial intelligence) and they are compelled on certain things, such if your website code is not search engine friendly then search engines will be finding difficulty to read and understand website content. Content writers should focus on writing for website visitors but keeping search engines standards in mind, so that their content will have good impact on search engines.
Well Targeted Written Content is more valuable
Whatever you are going to write, search the right term to use, it may happen that your written content will get good rankings on certain keyword phrase but what if that keyword phrase is not searchable in search engines. That’s why you make sure that your written content should be well targeted, to search most searched keyword phrase in search engines, and you can use WordTracker or Keyword Discovery
It’s a two part article series, in next part (Part 2) you’ll come to know, SEO Copy Writing Techniques, Does and Don’ts of Writing, How to Develop a Successful SEO Copy Writing Strategy.
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