Internet Marketing Optimization | SEO Expert

5 Killer Ways to Promote Your Facebook Fan Page

Have you ever wondered, “How do I promote my fan page on Facebook?” This article reveals 5 Killer ways to use the power of Facebook to grow your fan base.

Why Do You Need a Facebook Fan Page? You may ask, “Why do I even need a Facebook fan page?” Here’s why: Right now Facebook has an Alexa ranking of 2. They are the 2nd most trafficked website next only to Google!

This means your Facebook page will get indexed faster on Google and other search engines, so if you don’t have a fan page, be sure to create one and promote it.

Here are 5 Killer ways to grow your Facebook fans:

#1: Invite People From Your Facebook Friends List

Do you have your personal friends and professional colleagues segmented into lists on your Facebook home page?

I have a number of lists in my personal Facebook account.

You can invite these lists as groups to your Facebook fan page rather of sending individual invites. This is the easiest and fastest way to jump-start your fan base.

When you click “Suggest to Friends” on your fan page, start typing in the name of your friends list in the filtered friends section; for example, “Social Media Experts.” This will automatically send an invitation to your facebook fan page to all of your colleagues listed in that category.

It’s possible that it may take a while before you start seeing those known faces pop up in your fan page because people are busy. There have been a few occasions where I’ve softly nudged them with an individual invite, but I keep that to a minimum.

As you add more people to your network, remember to go back to your same lists and send the invite to the new people you have added. The names of those who have already been invited will be “grayed out” and the invite will only be sent to your new contacts.

#2: Find People With Facebook Search

The updated Facebook Search feature (see the Search bar at the top of Facebook) gives you a view into conversations of your friends and status updates that may even show you who may be looking for the services you offer.

There is even an option to search “Posts by Everyone,” which gives you a glimpse into conversations of people who may not even be connected to you. After entering a search term, there will be a display, “Posts By Everyone.” This allows you to view conversations from others who aren’t in your friend lists.

Here is a screenshot when I entered “buying a home” in the Search field:

As you can see, there is a person saying “I think we are buying a house tomorrow.” If this person is already in your contacts list, the following is a very easy conversation starter: “Hi ______, I saw your Facebook comment about your plans to buy a house tomorrow. Do you need any help with school information in that particular area?”

There is another person stating that they plan to stay in their house for a long time. This can be a potential candidate for a loan refinance. Again, if this person is already a friend on Facebook, it would be very easy to start a conversation without sounding like an annoying salesperson.

#3: Attract People With Facebook Social Ads

Social Ads provide advertisements alongside your Facebook sidebar which show related actions your friends have taken on the site. These actions may be things like “Leah is now a fan of The Offspring. Would you like to become a fan too?” It is possible to tailor ads to your friends and their interests, which makes it more appealing for them to take action because you are interested as well.

This strategy requires a small budget, but can be very effective in finding your target market. It is very important to do a Facebook search with specific keywords in your particular niche to find out if it’s being talked about on Facebook (see #2 above).

If you click on “Promote With an Ad” on your fan page, you can start a campaign.  You can set a daily spending limit of $10, $25, or other appropriate amount. Because I market mostly to businesses with my keywords (such as real estate broker, loan officer, real estate investor, and so forth) which are in numerous profiles as job descriptions I have been able to use Facebook Social Ads effectively for my fan page.

It’s possible to run your Facebook ads for only 4 to 5 days with a $25 per day budget. Then stop the ad for a few weeks if you like and run the same ad again. This allows your fan page to grow in spurts and I have found it to be very effective in growing my fan base without spending a lot of money at once.

#4: Facebook Fan Page Twitter App

The Facebook Fan Page Twitter application is a great tool that brings your Twitter following back to your fan page. When you post a status update, a link or a photo (you can choose) on your Facebook fan page, there will be an update to Twitter with a shortened bit.ly link back to your fan page. This is just pure genius to drive traffic from another source right to your page.

There are other Facebook and Twitter integration applications; however, this is the one that leads people directly back to your page. This gives them an option to become a fan of your page right at that moment if they click on the bit.ly link from Twitter.

#5: Facebook Fan Box Widget

The Facebook Fan Box Widget is a great feature to add to your blog or website. This widget allows you to show your fan base and allows others to become fans instantly. This is just one way to promote your page across several social media sites. It is important to cross-reference all of your social media sites so others can find you and your websites on other networks.

So what do you have to add to this list? Are you finding other effective ways to promote your Facebook fan page? I would love to hear from you and your successes in promoting your pages in the comments below.

If you have any question in this regard, don’t hesitate to ask. You can contact me through our Contact form or just send me an email at Wahid@wahidqazi.com.

Top 5 Ways to Promote Your Business on Facebook

Facebook has become an incredible online community that is a gold mine for everyone interested in advertising or creating brand awareness. Not only does Facebook have over 100 Million active users, but it has a lot of great ways for business owners to reach these users in a legit way. Below we are going to talk about the core advertising methods you can dabble in on Facebook and how you can make the most of them.

Facebook Profiles

Creating a profile is the most basic thing you can do on Facebook and it’is required if you want to do anything else such as create a group or fan page. Make sure you completely fill out your profile because a full profile looks much more interesting than an empty one. You can also add your website URL in several locations and be sure to discuss about your business/brand and plug your website URL in the appropriate spots as mentioned.

Then you have to start adding friends to your profile every day, the current limit is 5,000 friends but this may be lifted in the future. If you add 20 friends a day which would take you possibly 5 minutes, in one month you will have 600 friends! From my testing you will have to type in a CAPTCHA or anti spam code for the first 10-15 friend adds, but after that it seemed to go away and it was much quicker to add friends. I wouldn’t recommend adding to many friends each day because it will come off as spammy.

Now that you have your profile created and optimized, you are able to create a Facebook group or even better a Facebook page, both of which we will go over below.

Facebook Groups

Groups were available before pages and are more of a place for users to discuss topics such as logo design or automobiles. It’s almost like a mini forum. The benefits for group owner is that they are very viral and you can bulk invite all you friends to join your group. The problem is they are not indexable by Search Engines and not available to view unless you are a member of Facebook.

I would recommend creating a Facebook group for your business, but frankly Facebook pages are really where it’s at and you should focus your efforts on your page instead of your group.

Facebook Pages

Facebook pages are all about business and have many of the same features available in groups, but with some extra key features available. The main advantage of pages is the fact that they are indexable by Search Engines and available to view even if you are not a member so promoting the page is easy.

When creating your facebook page make sure you use your most important keyword as the page name so that it shows as the page title, making your page more SEO friendly. Like you did with your profile, fill out your Facebook page with all important information about your business, website URLS and so on.

The best way to promote your page is to offer some sort of discount offers, coupon codes etc, if you are not a major brand. This way you give people a reason to become a fan of your page. Once they become a fan you can send updates which is the best part of having a Facebook page for your business.

Facebook groups may work well virally, but so do Facebook fan pages. Whenever someone becomes a fan of your page it shows up in their profile and looks something like this: Person’s Name, Became a fan of Your Business/Brand/Company Name.

So if you give your fan page a good jump start it could really take off. The number of fans you can have has no limit and some pages have anywhere from several thousand fans to over 5 million fans!

So if you want to focus on one thing I would highly recommend you to create a Facebook fan page, instead of a group and putting all your advertising efforts towards the Facebook page.

Facebook Applications

The introduction of Facebook Applications is most likely the most popular move made by Facebook to date. They released their API so developers and business owners could cooperate to create fun and cool applications that engage users. The applications created so far vary in purpose; some are cool games, some are useful and some are directly related and tied into businesses.

Many popular applications have thousands of monthly active users and that information speaks for itself, so if you want to read and learn more about how to create a Facebook application, I highly recommend you to check out the Facebook Developers page. Once you have created an application, be sure to add it to your profile and to your Facebook group and page!

Facebook Ads

Facebook ads are a great way to really boost your exposure using highly targeted CPC and CPM Advertising. You can target users by age, gender, regional, interests, and even attach friend-to-friend interactions about your business to your ads.

The best part is you can also advertise an external website or a Facebook page. So if you created a fan page earlier for your business and you are looking to build up your facebook fan page you can do so easily by driving the traffic from your advertisements directly to your page.

So join Facebook today and start working on your Facebook promotions, because if your competition is not on Facebook already, they will be soon!

If you have any question in this regard, don’t hesitate to ask. You can contact me through our Contact form or just send me an email at Wahid@wahidqazi.com.

Google Morning! Google Afternoon! Google Evening! Google Everywhere!

Why and how much Google is Getting Important, either you are Businessman, Doctor, Engineer, Software Professional, SEO or Housewife, you tend to google every time. Google is more or less an integral part of our online life now. Google has become the biggest brand on internet, it’s still a seven year old kid and has surpassed young and healthy fellows like Microsoft and Yahoo!

Google Means the World!

Google means everything for almost everybody, you ask from it, it’ll serve you with the best. Google People intent to capture all World’s Information at one single platform, one can guess how big they aim to be! Thought Google hasn’t get 10% of its Goal but still it’s the Biggest Online Database. It serves to everybody including Businessmen, Visitors, Professionals and Competitors as well.

1. To Visitors: Google is their Genie, which can serve them anything they want without spending any penny.
2. To Business Owners and Advertisers: Google is their God father, which provides them immense quality traffic every moment.
3. To Competitors: Google is their Teacher, which sets new Trends, it’s competitors try to follow the same way as it does, try to learn from Google.

Google Loyalty!

Google is basically a Search Engine that has built enormous Loyalty with its Visitors through its consistent quality, reliability, innovation and simplicity. Whatever Google is going to experiment, people already trust that it’s going to be big and very reliable. That’s why thousands of people get dependent on Google.

Google to Follow!

Well, it’s not easy to follow Google’s way, because Google always believes on Research and Innovations, how can it be restricted to Search only? It had started Testing and Launching New Services and Tools for better user Experiences. Its BETA Launched Services and Tools got Mega Success and surprised big players like Microsoft and Yahoo!

Secret of Google Success!

David C. Drummond, Google’s Vice President, Corporate Development, according to him there are four factors as the key to Google’s success:

1. Technology: Along with its innovative approach to page ranking, Google is a purpose-built hardware company, building all its own servers from components it buys directly for their manufacturers. According to Drummond, Google now operates the world’s largest distributed computer system.
2. Business Model Innovation: By perfecting the nature of targeted ads, Google not only has created a highly effective revenue generator, it has produced what it hopes to be a better experience for its users. It is Google’s goal to make their targeted ads at least as relevant and useful to users as the search results themselves.
3. Brand: According to Drummond, a European study recently determined Google to be the number one most recognized worldwide brand. Indeed, Google has become a verb (“I can’t wait to get home and Google him”) which poses real challenges to a company seeking to protect the strength of its mark.
4. Focus on the User Experience: Product decisions at Google are driven by optimizing for the user experience first and for revenue second. The folks at Google firmly believe that the better the user experience, the more easily money will follow.

Google Info

The Google name was chosen to represent the gigantic amount of material available on the Web. It comes from “googol” the number 1 followed by 100 zeros.
For more http://www.google.com/intl/en/about.html

Google History

Google was created by two Stanford students, Larry Page and Sergey Brin. In 1996, they developed BackRub, a search engine that analyzed the “Back Links” the number of web links that pointed to that page. With an investment from Andy Bechtolsheim, a Sun founder, and others, Google Inc. was founded in September 7, 1998.
For more http://www.google.com/corporate/history.html

Google Tools and Services

Google has launched dozen of Desktop and Web Tools and Services, though majority of services and tools are still beta but they are very effective, here is a list of google tools and services http://www.google.com/intl/en/options/

About The Author

Wahid Qazi is a Researcher, SEO, Trainer, Speaker and Author, specializes in google optimization and promotion.

Jaggar Updates and Solutions! Always better efforts from Google!

Three Pronged Google’s Jaggar Update was the scariest of all Google Updates so far, it’s the longest period update and affected almost all websites specially those on competitive keyword or phrase. Majority of SEOs and Website Owners dislike this update, since they had to change their strategies.

I personally like google not only because of its volume and popularity but for its continual efforts to improve and maintain search engine quality of results. In search, google always comes with new and innovative ideas. Here is a latest updates that google does recently, it’s another step toward better results.

Here is a list of elements in Jaggar Update:

1. Reciprocal Link Exchange (RLE) Abuse
2. CSS SPAM
3. Blog SPAM
4. Redirect Domains or Pages
5. Pirate Sites or Matter
6. Inbound Links (IBL) Repetition
7. Outbound Link (OBL) Irrelevancy
8. Top Domain PR Weight
9. Keyword Stuffing in Alt Tags
10. Hidden Text

Reciprocal Link Exchange (RLE) Abuse: is cross linking between two or more websites for building link popularity, it doesn’t matter the websites are relevant or not, they are cross linked just to improve their PG. NO more cross linking now, jaggar update has really treated RLE website badly. Bulk link renting, link farming, FFA linking and irrelevant linking are also the type of RLE abuse.

Solution: Stop RLE link building strategy. Build one way linking through partnership programs, directories relevant category listings and relevant industry portal registrations.

CSS SPAM: is that CSS, which is created for misleading search bots and visitors, playing with CSS and deceiving search engine bots is NO more worth at least with google bot, webmaster use CSS to invisible text with website visitors, invisible text or near to invisible text by any mean is SPAM.

Solution: Use CSS for better formatting not to deceive search engine bots.

Blog SPAM: is that blog which is not updated and created specially to promote website.

Solution: Make blogs and maintain them regularly, try to use your blogs as guideline or help to your business rather just promotions.

Redirect Domains or Pages: are those domains or pages which are used to forward visitors somewhere else it could be in same domain or different domain.

Solution: Don’t redirect your domain or pages unless you have restructured or updated your website. Use 301 a permanent director, if you have restructured or updated your website.

Pirate Sites or Matter: are copied sites or matter from somewhere without permission, it could be from same domain as well then it will be mirror copy that’s also SPAM.

Solution: If you can’t manage to keep fresh content then there are free content distribution websites available which provide fresh content free of cost, use content from there.

Inbound Links (IBL) Repetition: IB links are links pointing the same domain pages. If one page is linked with too many times by different positions and with different or multiple keyword or phrase, it’s considered to be SPAM practice.

Solution: One or two multiple links (one could be text based and another could be image based link) are OK to same page, don’t go beyond the limit.

Outbound Links (OBL) Irrelevancy: is linking with irrelevant websites or categories, it’s wastage of time and money to be linked with irrelevant websites.

Solution: Find relevant category related to your website and ask for placements both paid and free directories and portals available with plenty of categories.

Top Domain PR Weight: is the index or default page exists in root directory, when you type www.mydomain.com this page comes to show its content, google has started considering this page’s PR only, rest of the pages got very less consideration to google now.

Solution: Register your top domain in directories, portals to get maximum incoming links to your top domain and keep fresh content at top domain as well.

Keyword Stuffing in Alt Tags: is considered SPAM, this is a technique in which keyword or phrases are put in atl tags without considering that they are relevant or not.

Solution: Put relevant keyword or phrase in alt tags if keyword or phrase doesn’t suite then don’t try to put it forcefully.

Hidden Text: is invisible text that is kept to feed search engine rather to show website visitors. In this technique text color is kept same as back ground color, as a result text cannot be seen by human visitors.

Solution: Don’t use this technique, if you have applied it, remove it as soon as possible. Instead of keeping your text hidden, make everything visible to visitor and try to use keyword or phrase in caption, heading, sub-heading, bold or linked.

About The Author

Wahid Qazi is a Researcher, SEO, Trainer, Speaker and Author, specializes in google optimization and promotion.

Organic Vs PPC! Who wins?

Interesting comparisons between Organic and PPC listings, everybody wants to know which is of more worth and value, I would say that both have different preposition and benefits. Here is list of elements between both organic and PPC with their pros and corns.

Organic Listings

1. Long Lasting Effect
2. Slow Results
3. Low Cost
4. Less Control Over Ranking
5. More Clicks Than PPC
6. No Management
7. No Monitoring
8. Assumption
9. Gigantic Exposure
10. More Text Space
11. Uncontrolled Title And Description

PPC Listings

1. Effect Depends On Budget
2. Quick Results
3. Expensive
4. Complete Control Over Ranking
5. Less Clicks Than Organic
6. Complete Management
7. Complete Campaign Monitoring
8. Authentic
9. Limited Exposure
10. Less Text Limitation
11. Controlled Title And Description

I’m sure, this comparison will help you take better decision and best use of your hard earned money, both these marketing are very effective in different scenarios, if you have big budget you must go for PPC first and also keep organic as secondary marketing for long term. If you have small budget then organic would be an excellent choice with some paid listings in directories and industry related portals.

About The Author

Wahid Qazi is a Researcher, SEO, Trainer, Speaker and Author, specializes in google optimization and promotion.

How Well Your Website Can Communicate with Search Engines?

Search engines don’t talk with websites directly, they use bots to communicate with websites, their bots come to websites and start reading the websites, whatever they read at websites they go back to search engines carrying the messages and store those messages in search engine’s database.

Search Engines are NOT Human Beings!

Search engines view websites with different prospects. They don’t have eyes to analyze beautiful colors and animations, don’t have ears to listen music and don’t have feelings to fall in love with your catchy slogans. Apart of all these disabilities they can evaluate your website better than a human being.

When you develop or going to get your website developed, what things you should keep in mind? Being website Owner you might think of website design and content, being Webmaster you might think of easy navigation and flexibility of website. You might be missing one very important aspects of search engine positioning, and that is how search engine is viewing your website?

What Things Search Engines Like at Your Website?

Good communication can increase the performance, it applies the same to search engines, if your website can communicate well enough to create good impression to search engines, your website will be facilitating with high rankings then, here is a list of elements search engines like.

• Validated and Optimize Code
• Rich Content
• Unique URL of Each Webpage
• Plain URLs
• Proper Internal Linking
• Healthy Incoming Links
• Text Based Navigation
• Neat Table Structure
• Good Directory and File Structure
• Proper Headings, Subheadings, Captions
• Title, Meta Tags and Alt Tags
• Robots.txt

What Things Search Engines Dislike at Your Website?

Take care of the elements which can hurt your view to search engines, thought each search engine has its own criteria of viewing websites but all major search engines dislike these mentioned elements.

• Broken Links
• Invalid Code
• JavaScript
• Orphan Links, Images and Files
• Under-construction Page/es
• Pop ups
• Redirectors
• IP Tracking
• Dynamically Generated Pages
• Frames
• Same Background and Font Colors
• Multi Nested Table Structure

Search engine bots crawl website with different time frame period, it depends upon how frequently your website updates? Each search engine has its own time frequency to crawl websites, now you know what things do matter to search engines, take care of them so that your website can delivery its message well enough to get top rankings.

Best of luck

About The Author

Wahid Qazi is a Researcher, SEO, Trainer, Speaker and Author, specializes in google optimization and promotion.

Manual Vs Automated Submission! Which one is the best

We all know how important link popularity is for better rankings in top search engine like google, yahoo and msn! In this article you’ll come to know the linking types and brief comparisons of manual submission and automated submissions.

Comparisons of Automated and Manual Submissions:

After looking at the comparisons, you can easily know why manual submissions are considered to be good and recommended by professional SEOs. Don’t look at the shortcomings and a little ease in automated submission, these shortcomings and little comfort can be a nightmare. Submissions are a very important part of link building campaigns, and if your submissions are made correctly they can play huge rule in link building. Try to submit manually so that you can get the maximum benefits out of it.

More links VS More Valuable Links?

Effective manual submissions can be very useful increasing link value, automated submission can create only more incoming links but effective manual submissions can give those links more value.

A professional submitter should always take care of few things, which can give his/her submissions more value.

Take Care of These Elements When Submitting…

1. Should know the type of the link, going to be visible after submission
2. Should know the limits of title and description
3. Should create multiple titles and descriptions according to limits
4. Should check and re-check those submitted links periodically
5. Always keep passwords and ids save for future updates

Improve Link Popularity and Develop a Successful Link Building Campaign (Part 2)

It’s a two part article series, in part 1, I’ve already explained you about mistakes you should avoid in link building, how to categorized your database and create your own master database for link building campaign.

Few Lessons from Your Competitors!

If somehow you are finished with your database and you require more incoming links for your website, you shouldn’t worry about it as far as your competitors are there to guide you. You can easily see how many links are pointing to your competitors from search engines. Google doesn’t show the real figures but you can take it from Yahoo and Msn, now what you have to do is to find out where exactly your competitors are linked and start putting your competitors’ incoming links to your master database with all required fields.
After you finished with all your competitors, don’t waste your time start submitting your website.

Important Aspect of Incoming Links:

Incoming links are evaluated on certain criteria and weight, there are four major aspect of incoming links on the basis of them each links are considered more valuable.

1. Link Age
2. Link Text Relevancy
3. Link Page Relevancy
4. Link Domain Relevancy

1. Link Age

Link age is one of the factors your website or webpage is going to be tested through, the older the links are the better they will be reliable.

2. Link Text Relevancy

One relevant link is equal to 100 irrelevant links, you better guess how important is the link text relevancy, here relevant link text means the title of the link and very next paragraph after title.

3. Link Page Relevancy

Page relevancy is also very important factor, your pointed links should be placed on the relevant pages. The overall page content should be relevant with your page.

4. Link Domain Relevancy

Link domain relevancy is something that can’t be ignore, if your pointed incoming links are placed on the relevant domain and relevant page they will be highly appreciated and have more weight than your competitors.

Incoming Link Types and Styles:

Link type and style are very important, you should try to maximize their effectives and values in favor of your link building campaign, each link has different value and weight to search engine, and I’ve defined almost all types of incoming links with their styles. I’ve distributed links in five groups with descending order.

1. Title Anchor Links: Title anchor links are area or content focus incoming links on any particular page

2. Title Hyper Links: Title hyper links are those links where the actual linking area is title

3. Description Text Links: Description text links are those links where the actual linking area is description

4. URL Links: URL links are those links where the actual linking area is their website addresses or URLs

5. Static Links: Static links are placed on plain SEO friendly pages that have plain URLs, they are considered very important links

6. Dynamic Links: Dynamic links are placed on dynamically generated pages and considered to be less important

7. One Way Links: One way links can be either dynamic or static but they will be only incoming links, they won’t be linked with your domain

8. Reciprocal Links: Reciprocal links can be either dynamic or static but they will be linked with your domain, if you don’t put their links to your website, they won’t put your link at their website

9. Vote/Rank Base Links: These types of links vary with their reputation, people gives votes or ranks to links and on the basis of those votes/ranks their link position vary

10. Lifetime Links: Lifetime links are those links which will be active for life time as long as the domain is there

11. Periodical Links: Periodical links are those links which will be active for certain period (such as 1 year or 2 years) after that they will be no more, usually these types of links are paid links

12. Same Window Open Links: Same window open links are those links which open in the same window or they refresh themselves

13. Blank Window Open Link: Blank window open links are those links which bring you to blank windows and open the pointed links on them

All these link types and styles have different meanings and values to search engines, being an SEO you should try to utilize your best available resource and try to focus on the right direction rather getting just links coming to your page.

I hope this article will help you in developing a successful link building campaign, since I’ve tried to explain almost all types of links with their values and weight according to search engine.

SEO Copy Writing Techniques – Why Content is Still King (Part 2)

It’s a two parts article series, in part 1, I’ve already explained you about “What is SEO Copy Writing? Why Content is Still King? How to Balance Copy Writing Keeping Users and Search Engines in Mind? Who should I Write for Search Engines OR for Visitors? And Well Targeted Written Content is more valuable”

How to Develop a Successful SEO Copy Writing Strategy

There are five very important elements to develop a successful SEO copy writing strategy, a certain amount of content at website need to be updated periodically.

1. Research the best keywords for your business / services
2. Analyze the content of your competitors
3. Logical distribution of selected keywords through out website
4. Writing for those selected keywords
5. On going fresh content

All these elements are very important and need healthy amount of time, there can’t be a standard because each strategy is unique and different. The more you study the better you’ll be able to produce.

Dos and Don’ts of Writing

When it comes to write for your website, you need to have your target audience in mind rather to facilitate search engines, respect your site visitors and educate them about your offered products or services. There is a list of dos and don’ts of writing for search engine.

Dos

1. Try to use keywords in upper top 2000 characters including code
2. Start paragraph with keywords
3. Start sentence with keywords
4. Use keywords in headings and sub headings
5. Use keywords in bullets or as numbered
6. Keep textual alternate navigation at bottom
7. Have a breadcrumb at complete website and try to include keywords in it wherever possible

Don’ts

1. Avoid using keywords at images or pictures
2. Avoid using keywords in deep paragraph, since deeper use of keywords will have lesser value to search engines
3. Avoid using pronoun for replacing important keywords, since pronouns won’t be of any value to search engines
4. Don’t have link title for text based links
5. Avoid keeping duplicate content on different pages of same website
6. Never use copied OR pirated content at your website

SEO Copy Writing Techniques

1. Search the relevant words (keywords) which are searched the most : Finding right keywords which correctly represent your company/products/services as well as they should be searched
2. Try to focus on the words (keywords) when writing : Whenever write, keep focusing on keywords, try to repeat keywords but keeping the visitors in mind, your copy should be written for your visitors
3. Unique/Original Content : Writing original and unique content is one of the most important aspect of your successful copywriting, the moment you upload your content try to make your content crawled by search engines, so that you can have the copy rights of that content, since search engines will take that content original which they crawled first, if your original content is copied and search engines have crawled that copied content first they may find your content as pirated, that’s why it’s very important to make your content authorized and copy right by search engines
4. Fresh Content : Search engines give a lot of value to fresh content, since more frequently updates make your website more attractive to site visitors
5. Focused and Relevant : Focused and relevant content is highly appreciated by search engines comparatively to those sites which are scatter or not focused
6. Selectable and Visible Content : Search engines can’t read text over images, they also dislike hidden text, they can easily read selectable and visible content at website
7. Proper Formatting Techniques : Search engines are able to recognize text formatting such as headings, sub headings, emphasis words, slogans, tag line, paragraph title, picture title…
8. Short and Compiled : Short and complied content is always liked by site visitors as well as search engines, but as far as the quality of the content is concern it should not be compromised on the length of the content
9. Keyword Utilization : Keywords should be used in “Title, Description, Headings, Sub-Headings, Bullets, Numbered, Bold, Italic, Underline, Hyperlinks, Anchor links, Alt Attributes, Link Titles, Table Names, Picture Names, File Names, Directories Names”
10. Keywords Specific/Topical Writing Technique : SEO Friendly copying writing is a topical writing where keywords should be treated as topics, and writer should write about that topic, so that search engines can get attracted towards that topic / keywords

Now you know what it takes to write for website, you might be one step closer to improve your search engine rankings. You just need to follow the all mentioned guidelines that are listed in this article, if you have any question or want to have a personal training, write to me at Wahid@wahidqazi.com