Top 5 Ways to Promote Your Business on Facebook
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Facebook has become an incredible online community that is a gold mine for everyone interested in advertising or creating brand awareness. Not only does Facebook have over 100 Million active users, but it has a lot of great ways for business owners to reach these users in a legit way. Below we are going to talk about the core advertising methods you can dabble in on Facebook and how you can make the most of them.
Facebook Profiles
Creating a profile is the most basic thing you can do on Facebook and it’is required if you want to do anything else such as create a group or fan page. Make sure you completely fill out your profile because a full profile looks much more interesting than an empty one. You can also add your website URL in several locations and be sure to discuss about your business/brand and plug your website URL in the appropriate spots as mentioned.
Then you have to start adding friends to your profile every day, the current limit is 5,000 friends but this may be lifted in the future. If you add 20 friends a day which would take you possibly 5 minutes, in one month you will have 600 friends! From my testing you will have to type in a CAPTCHA or anti spam code for the first 10-15 friend adds, but after that it seemed to go away and it was much quicker to add friends. I wouldn’t recommend adding to many friends each day because it will come off as spammy.
Now that you have your profile created and optimized, you are able to create a Facebook group or even better a Facebook page, both of which we will go over below.
Facebook Groups
Groups were available before pages and are more of a place for users to discuss topics such as logo design or automobiles. It’s almost like a mini forum. The benefits for group owner is that they are very viral and you can bulk invite all you friends to join your group. The problem is they are not indexable by Search Engines and not available to view unless you are a member of Facebook.
I would recommend creating a Facebook group for your business, but frankly Facebook pages are really where it’s at and you should focus your efforts on your page instead of your group.
Facebook Pages
Facebook pages are all about business and have many of the same features available in groups, but with some extra key features available. The main advantage of pages is the fact that they are indexable by Search Engines and available to view even if you are not a member so promoting the page is easy.
When creating your facebook page make sure you use your most important keyword as the page name so that it shows as the page title, making your page more SEO friendly. Like you did with your profile, fill out your Facebook page with all important information about your business, website URLS and so on.
The best way to promote your page is to offer some sort of discount offers, coupon codes etc, if you are not a major brand. This way you give people a reason to become a fan of your page. Once they become a fan you can send updates which is the best part of having a Facebook page for your business.
Facebook groups may work well virally, but so do Facebook fan pages. Whenever someone becomes a fan of your page it shows up in their profile and looks something like this: Person’s Name, Became a fan of Your Business/Brand/Company Name.
So if you give your fan page a good jump start it could really take off. The number of fans you can have has no limit and some pages have anywhere from several thousand fans to over 5 million fans!
So if you want to focus on one thing I would highly recommend you to create a Facebook fan page, instead of a group and putting all your advertising efforts towards the Facebook page.
Facebook Applications
The introduction of Facebook Applications is most likely the most popular move made by Facebook to date. They released their API so developers and business owners could cooperate to create fun and cool applications that engage users. The applications created so far vary in purpose; some are cool games, some are useful and some are directly related and tied into businesses.
Many popular applications have thousands of monthly active users and that information speaks for itself, so if you want to read and learn more about how to create a Facebook application, I highly recommend you to check out the Facebook Developers page. Once you have created an application, be sure to add it to your profile and to your Facebook group and page!
Facebook Ads
Facebook ads are a great way to really boost your exposure using highly targeted CPC and CPM Advertising. You can target users by age, gender, regional, interests, and even attach friend-to-friend interactions about your business to your ads.
The best part is you can also advertise an external website or a Facebook page. So if you created a fan page earlier for your business and you are looking to build up your facebook fan page you can do so easily by driving the traffic from your advertisements directly to your page.
So join Facebook today and start working on your Facebook promotions, because if your competition is not on Facebook already, they will be soon!
If you have any question in this regard, don’t hesitate to ask. You can contact me through our Contact form or just send me an email at Wahid@wahidqazi.com.
